TCEB UNVEILS 3 MICE STRATEGIES AT “THAI MICE FOR THE NATION”

The first is to reinforce national MICE. This means upgrading more cities to become MICE-ready, creating new events, and helping event organisers meet international standards to achieve greater economic impact. TCEB will work with partners from all sectors through projects such as EMTEX, which has enabled more than 10 public- and private-sector organisations to jointly elevate local trade fair standards.

To create new events, TCEB has introduced the concept of “Festival Economy” to cities in various regions. The idea is to create a signature international festival – “1 City: 1 License Event” – that can translate a region’s unique advantages and appeal into an economic driver. A “Festival Economy” will unite the interests of local stakeholders such as service providers and suppliers, venue owners, and organisers towards a new common, self-sustaining goal with tangible economic benefits.

TCEB’s financial support for domestic meetings which is now in its third phase has so far attracted more than 1,000 applicants, while support for 645 meetings has already been approved.

The second pillar is for TCEB to partner with professional associations such as Thailand Incentive and Convention Association (TICA) and International Congress and Convention Association (ICCA) to prepare the workforce and venues for the return of international MICE.