Mr. Nopparat Maythaveekulchai, president of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, announced the launch of the Thailand’s MICE United II, a strategic collaborative campaign to drive the Thai MICE industry towards a leadership position in the ASEAN Economic Community (AEC), with strong support from nine public and private organisations. Together with the launch of the campaign, TCEB also joined forces with TrueMove H and BTS Skytrain to introduce the Thailand CONNECT Welcome Package, as a sales and marketing tool to attract international MICE visitors to experience Thailand’s MICE industry, and strengthen Thailand’s position as a preferred MICE destination in Asia. Under the Thailand’s MICE UNITED campaign, TCEB foresees that in 2015 Thailand will welcome 1,036,300 international MICE visitors, earning the Thai economy 106,780 million baht
###
For further information, please contact:
Corporate Communications Division,
Thailand Convention and Exhibition Bureau (Public Organization
Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.th
Mr Pishnu Plaikaew Tel: +66 2 694 6000 Email: pishnu_p@tceb.or.th
Ms Kanokwan Kadeedaeng Tel: + 662 694 6006 Email: kanokwan_k@tceb.or.th
Ms Kwanchanok Otton Tel: + 662 694 6096 Email: kwanchanok_o@tceb.or.th