Welcome to the search page. Please enter your search.

TCEB INAUGURATES ‘THAILAND CONNECT…OUR HEART YOUR WORLD’ BRAND COMMUNICATIONS CAMPAIGN FOR 2016

Bangkok, 30 September 2015: Thailand Convention and Exhibition Bureau or TCEB has spearheaded a response to the government direction of advancing key policy areas by announcing a campaign to reassert Thailand as a destination at the HEART of ASEAN among the international business community. Making the announcement at the IT&CM Asia and CTW Asia-Pacific 2015, the region’s premier MICE and travel industry event, TCEB introduced its ‘Thailand CONNECT….Our Heart Your World” brand communication campaign for the 2016 fiscal year.“Thailand CONNECT….Our Heart, Your World” highlights three key pillars of Thailand’s MICE industry: DESTINATIONS OF THAILAND : Your Heart’s Desire Diverse Destinations with Seamless Connections, Business in Thailand : At the heart of the world Helping you seize the opportunities across the globe, Asia and ASEAN, and PEOPLE OF THAILAND :Seamless Excellence, Passion Hearts.As host country for IT&CM Asia and CTW Asia-Pacific for the 14th consecutive year, Thailand is home to the world’s only double bill event of its kind from 29 September to 1 October 2015 at the Bangkok Convention Centre, Centara Grand at CentralWorld Bangkok. TCEB also aims to use the Asia-Pacific flagship MICE trade show as a strategic platform to officially launch its latest brand communications campaign to 2,800 delegates from 64 countries and territories around the world.Mr Nopparat Maythaveekulchai, president of TCEB revealed that, “The strategic direction to promote Thailand’s MICE industry is in response to the government policy of reinforcing international confidence in Thailand, and especially boosting the vibrancy of the country’s MICE industry. For business events, Thailand is not only a unique destination at the HEART of ASEAN and an unparalleled business hub at the HEART of both the emerging Asian region and the global marketplace, but also a thriving hub, where passionate people offer seamless service from the HEART, and with an unforgettable smile.For 2016, TCEB has developed the “Thailand CONNECT…Our Heart Your World” brand communications campaign to capture the essence of Thailand’s unique position as a preferred global business events destination, highlighting how the country’s service-oriented translates into tangible opportunities for business travelers, with all elements working in perfect synergy.The Thailand CONNECT…Our Heart Your World builds on the strong legacy of the three fundamental pillars of Thailand’s MICE industry including (1) Destinations (2) Businesses and (3) People, by showcasing the best of all three elements.1.Destinations of Thailand: YOUR HEART’S DESIRE Diverse Destinations with Seamless Connections highlighting three key attributes, which include:(1) Endless opportunities to create UNFORGETTABLE experiences Creatively curated experiences with 7 magnificent themes including of Fascinating history and culture /Treasured team building / Exhilarating adventures / CSR and Green meetings/ Lavish luxury /Culinary Journeys /Beach bliss. Dynamic 5 MICE cities including of Bangkok / Pattaya / Phuket / Chiang Mai and Khao Yai. and Prestigious worldwide recognition as ‘Best Place’ for Doing Business(2) The Lifeblood of the AEC, connecting you to tomorrow’s profitable possibilities World-class infrastructure, leading MICE facilities as world-class hubs of airports, connect the world by train network expansion and increase facilities of seaports, and develop MICE facilities to support world’s businesses expansion(3) Seamlessly more from our world to yours 24/7 digital connected infrastructure with fastest WiFi support since landing at Suvarnabhumi and enjoy high speed internet in all 6 international airports, keep on in-flight WiFi on Thai Airways and Nok Air and connect Thailand’s nationwide with 3G/4G LTE mobile network2. Business in Thailand : At the heart of the world Helping you seize the opportunities of tomorrow across the globe, Asia and ASEAN highlighting three key attributes, which include:(1) The emerging global hub : A high potential market for global MICE businesses with our vibrant free-enterprise economy and pro-investment policies, World-leading 5 export industries (Automotive, Food & Agriculture, Infrastructure, Health & Wellness, Energy), International Festival and Events in key economic sectors (Cultural, Creative & Lifestyle, Entertainment, Tourism & Sports)(2) The beating heart of Asia: the world’s rising economic powerhouse. Leader in regional partnerships (RCEP, BIMSTEC, APEC), Dynamic economic growth - Thailand illuminates the gateway to the continent(3) The pulse of the AEC, driving innovation: Thailand is the leader to close ASEAN Collaboration (AEC+GMS, FTA agreement), Trailblazing role in strong regional tradeshows and industries, nurtured by Thai government policies3. PEOPLE OF THAILAND : SEAMLESS EXCELLENCE, PASSIONATE HEARTS A truly unique blend of world-leading industry standards, partnerships and authentic hospitality highlighting three key attributes, which include:(1) A passionate ASEAN MICE industry leader:Raising 6 MICE standards as a business trailblazer in ASEAN, 42 MICE certified venues(2) An abundant ecosystem of talented business events professionals : Qualified people to support MICE businesses - International recognition, professionals, strong Thai team partnerships (Public – Private – People – Partnership)(3) AN AUTHENTIC THAI WELCOME AND SERVICE WITH SEAMLESS EXCELLENCE: Seamless Service from MICE Professionals, 70 million hearts ready to welcome you with open armUnder the “Thailand CONNECT…. Our Heart, Your World” campaign, TCEB is introducing several exciting promotional packages: The Thailand Connect Ratchaprasong Square Trade Association (RSTA) Welcome Package, providing recipients with special hotel and retail discounts, as well as other benefits, right in the heart of vibrant Bangkok downtown. The CONNECT Beyond The Capital Package, presenting international corporate clients to discover the diversity of Thailand with promotion from domestic partner airlines and The CONNECT Business package, exclusive promotion for trade visitors achieving business matching at exhibitions in Thailand. All of these offer special privileges for overseas organizers and delegates alike.In conjunction with the IT&CMA and CTW Asia-Pacific 2014, Thailand will for the first time host UIA Associations Round Table Asia-Pacific 2015 during 29-30 September at Centara Grand and Bangkok Convention Center@Central World. This is the third time that Belgium-based Union of International Associations (UIA) has organized the Round Table outside Europe.UIA Round Table is UIA’s educational event and network opportunities for international organizations and associations to learn practical tools and skills, to join discussion and share experiences that will make their organizations a better body in a challenging world. For the Round Table in Bangkok, there are around 80 delegates from over 50 international associations across Asia, Europe and Australia. They are from 20 countries representing 20 diverse fields of professions ranging from medical field, insurance, law, natural resources, environment, education and etc.“TCEB hosts UIA Round Table because it is in line with TCEB’s proactive mission to promote and strengthen relationship with associations who is a key driver and decision maker of international conference. The hosting of UIA Round Table is an opportunity for Thailand to showcase its facilities and capacity in organizing an international conference and meeting” Mr. Nopparat added.The fiscal year 2016 also sees the thriving Thailand’s MICE industry attracting a host of world’s important events, including F6 Global Convention 2015 / Organo Gold Asia Convention 2015 /28th World Young Women's Christian Association (YWCA) Council 2015 /2015 Special Convention of Jehovah's Witnesses/ One Young World 2015 /The 54th OSEAL Forum Program/ 3rd Asia Pacific Glaucoma Congress 2016 /Asia Fitness Conference and Expo 2015/Cosmex 2015/Exporail South East Asia 2016/TBEX Asia / Lighting Festival etc.“The organization of the IT&CM Asia and CTW Asia-Pacific 2015 will further boost confidence in Thailand within the international business community. It will also highlight Thailand’s myriad landscapes provide wondrous places to discover, and our destinations offer creatively curated experiences and untapped opportunities for organisers, delegates and visitors with a dynamic, fast-growing economy, Thailand is also a springboard to its rapidly emerging neighbours in ASEAN and the Greater Mekong Subregion as well as the country’s signature Thai service is renowned throughout the world, while high standards nationwide add seamless professionalism.” Mr Nopparat added.This year it is expected that Thailand will welcome 1,036,300 business events visitors, earning the Thai economy a total of 106,780 million baht (US$3,029.20 million) and Thailand expects to robust Thai MICE industry to attract 1,089,000 business travellers in 2016, earning the Thai economy a total of 117,700 million baht (US$ 3.36 billion).# # #For more information, please contact Corporate Communications Division Thailand Convention and Exhibition Bureau (Public Organization)Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.thMs Kanokwan Kadeedang Tel: +66 2 694 6006 Email: Kanokwan_k@tceb.or.thMs Kwanchanok Otton Tel: +66 2 694 6096 Email: kwanchanok_o@tceb.or.th

TCEB’s 11-Year Support for ADFEST to Advance Thailand’s Creative Economy and Thailand 4.0 Policy

Bangkok, 7 March 2018: Mrs. Nichapa Yoswee, Senior Vice President – Business, Thailand Convention and Exhibition Bureau (TCEB), addressed to the audience attending the press conference of ADFEST 2018 held recently in Bangkok. The Senior Vice President of TCEB highlighted TCEB support for ADFEST since 2008 which has continued for the 11th year now as part of its mission to help develop home-grown conference into an international event. More importantly, TCEB is determined to use business event as a tool to help advance creativity excellence, which is the key and the core of ADFEST, in forming the basis to transform Thailand into an creative and innovation-based economy in accordance with the government’s Thailand 4.0 policy. Joining the press conference were representatives from Asia Pacific Advertising Association, Department of International Trade Promotion of Ministry of Commerce, Advertising Association of Thailand and ADFEST Local Organizing Committee.As a home-grown event, the 21-year-old ADFEST made the debut in 1998 as a platform to exchange, share, promote, motivate and develop creative ideas and excellence among advertising agencies and related parties in the Asia Pacific. The annual event has grown exponentially from a mere attendance of 200 delegates in the first year to over 1,000 delegates from more than 30 countries in the past five years and has been billed as Asia’s most celebrated creative festival, affirming international recognition of its profile as a prestigious event to advance and elevate creativity for advertising, media, digital and related professionals, including product and service providers looking for marketing channels.ADFEST is becoming a signature event of Pattaya as it has been regularly hosted in the seaside city. The 2018 edition will again be hosted at Pattaya Exhibition and Convention Hall (PEACH) during 21-24 March. It is expected to attract around 1,300 delegates from across the world with an estimated spending of 84 million baht.

TCEB PROPELS THAI FESTIVALS ONTO GLOBAL STAGE

March 21, 2024: TCEB partners with four associations to elevate Thai festivals on the global stage. The initiative is aligned with the national strategic plan to leverage cultural capital for the economy. The partnership focuses on transforming festivals into a platform to generate business opportunities and attract high-spending international attendees. The move is built upon the five-year success of sponsoring over 100 festivals, contributing over 50 billion baht to the economy.Mr. Chiruit Isarangkun Na Ayuthaya, President of the Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that TCEB is rolling out a policy this year to elevate Thailand's festivals into a key driver of economic growth and make Thailand a premier festival destination. This policy aligns with the national strategic plan to leverage cultural capital to boost the economy. Previously, festivals served to briefly promote the domestic economy. The current approach signifies a shift towards using festivals as platforms to expand business opportunities, catering to high-spending attendees seeking specific events and unique experiences. The focus will position Thailand as a top festival destination.Towards this goal, three key pillars will be implemented to create a 'Constructive Ecosystem' for the organization of festivals:1. Bidding for and securing world-class events like International Horticultural Expo 2029 in Nakhon Ratchasima, Formula E race in Chiang Mai, and proposing Thailand to host the WorldPride event. These efforts align with the government's policy in positioning Thailand as the global festival stage. This pillar will create a network for Thai manpower in Soft Sector as it will provide a platform for them to participate and get inspiration while generating economic benefits.2. Supporting business festivals in order that the festivals are not mere gatherings but platforms for business opportunities that will help grow industry in several sectors. With this pillar, festivals will open doors for new generation and innovative ideas, elevating personnel standards, and simultaneously building an ecosystem within the industry.3. Festival Academy, which has been ongoing for three years and will continue to empower partner associations and elevate their members' capabilities. For example, the Festival Creative Lab provides a platform for nationwide festival organizers to share experiences, get inspiration, form network both domestically and globally."These three pillars are essential for TCEB to reshape the landscape and establish a festival ecosystem in Thailand that is aligned with global standards. It entails enhancing the country's reputation through event biddings, creating business elements in the organization of festivals, creating added value for Thailand's exceptional content, and enhancing personnel capabilities for global competition," said Mr. Chiruit.Mr. Boonperm Inthanapasat, Chairman of the Thailand International Events and Festivals Trade Association (TIEFA), said, "Business festivals are a growing trend, generating income through a ripple effect across the economy. The content featured in these events constitutes intellectual property work capable of bringing success to organizers, host cities, and stakeholders. With a defined target audience, they ensure sustainability by fostering stakeholder connections, paving the way for the next legacy for organizers and festival venues."Mr. Rut Jiroajvanichakorn, President of the Thai Mass Participation Sports Trade Association (TMPSA), stated, "Marathon running is among the global mega-trends post-pandemic, with the growth rate of marathon runners resuming its rapid acceleration and becoming the mainstay of sports tourism. This trend presents a golden opportunity for Thailand to become a regional hub for hosting marathons in the region. By weaving the power of Thai tradition and culture into world-class running events and with support from all sectors, I am confident that we can create solid soft power from marathon, attracting high-spending global visitors to Thailand."Mr. Attaphol Jayadat, President of the Thailand Entertainment Creators Network Association (TECNA), said, "Festivals are more than just entertainment platforms; they are essential tools for supporting and strengthening the growth and sustainability of the entertainment industry. Organizing festivals provides opportunities for content creators to showcase talents, contributing to entertainment industry promotion and development. Moreover, festivals offer networking opportunities and skill enhancement for industry manpower, driving sustainable growth and gaining recognition from global market."Mrs. Varinda Thienachariya, President of the Contemporary Art & Culture Industry Promotion Trade Association (CAPT), said, "Arts and culture are essential aspects of the Festival Economy. Arts festivals continuously attract travelers worldwide to appreciate the evolving creativity of Thai artists as they gain international recognition, with often invitation to exhibit abroad. Moreover, Thailand's art festivals have garnered attention globally, resulting in cooperation network with other world-class festivals. Recognizing arts as the upstream of the creative industry, it's gratifying that TCEB as a government agency is prioritizing knowledge promotion and facilitate event organization, ultimately inspiring creators across various sectors."The festival policy announcement aims to enhance business opportunities in the festival sector and position Thailand as a global hub for top-tier festivals. This initiative expands on TCEB's previous collaboration in creating festivals with cities, communities, organizers, and four partner associations representing key business sectors in arts, culture, lifestyle, entertainment, sports, and innovation. These partners include the Thailand International Events and Festivals Trade Association (TIEFA), the Thai Mass Participation Sports Trade Association (TMPSA), the Thailand Entertainment Creators Network Association (TECNA), and the Contemporary Art & Culture Industry Promotion Trade Association (CAPT). TCEB has sponsored more than 100 festivals, greatly benefiting Thailand's economy with over 50 billion baht in the past five years.TCEB also plans to support over 30 more festivals, aiming to attract 2.3 million travelers, comprising both Thai and international participants. These events are expected to generate economic benefits of at least 3.6 billion baht and contribute over 5.8 billion baht to Thailand's GDP.

Rise in Thailand’s ranking as meeting destination in Asia Pacific TCEB holds overseas roadshows to achieve 2024 traveler targets

21 June 2024: Thailand’s ranking as a leading meeting destination in Asia-Pacific is rising, according to the statistics of world-leading MICE bodies, ICCA, UFI and Cvent. To further the momentum, TCEB is scheduled to hold three overseas roadshows to achieve 2024 traveler target. Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that the development of Thai MICE industry has earned the country international recognition as a leading destination for business events in the region. This reputation is proven by a strong track record of Thailand hosting a series of successful international events, resulting in the MICE industry being a national economic driver. During 2015 and 2023, spending in organising MICE events totaled 1.24 trillion baht, contributing 963.5 billion baht in added value to the Thai economy, 118.4 billion baht in tax revenue and creating 844,750 jobs.Thailand has secured a top-ten spot as a MICE destination in the Asia-Pacific region, according to rankings by international MICE bodies. Notably, in the 2023 Annual Country and City Rankings Report by The International Congress and Convention Association (ICCA), Thailand moved from 7th to 6th in Asia Pacific and from 32nd in the world in 2022 to 26th in 2023, an impressive leap of six positions within a single year.The country was also voted the best meeting and incentive destination in the Asia-Pacific region for 3 consecutive years between 2021 and 2023, earning the country Stella Awards, according to the survey conducted by M&C Asia, Singapore-based MICE and trade media.The latest rankings of Cvent Top Lists 2024, which are compiled from venue sourcing activities through the Cvent Supplier Network, one of the world's largest venue-sourcing platforms, also highlight Bangkok and Phuket as the top ten MICE city destinations in the Asia Pacific for 2024 with Bangkok securing the 2nd and Phuket the 9th positions, respectively.For the international exhibition industry, Thailand ranks first in ASEAN for exhibition space and ranks fourth in Asia, a rise from eighth spot withing a single year, according to the Global Association of the Exhibition Industry (UFI) report for 2022. “The current government supports MICE industry as a driver of economic growth and sets the goal of positioning Thailand as a leading hub for international exhibitions and festivals. One of the policy priorities is to collaborate with all relevant sectors to host world’s top-tier exhibitions and festivals. Key example of collaborative projects is the bidding for international events under the “One Ministry, One Convention” initiative, which will upgrade Thailand’ standing as a prime event location in the region, thus, helping drive the national economy through spending of high-quality business travelers from across the world. To boost overseas markets for the last quarter of 2024 fiscal year, TCEB is scheduled to hold overseas roadshows in 3 key markets and take part in overseas tradeshow. The first roadshow is India at the end of July, taking place in Kolkata and Mumbai. TCEB expects 40 events and around 8,000 travelers from India, generating around 528 million baht in revenue. In August, the roadshow will take place in Shanghai and Guangzhou in China where TCEB expects no fewer than 45 groups, totaling 9,000 travelers and generating 594 million baht in revenue. The last one is in Jakarta in Indonesia due to take place in September, where TCEB expects to attract no fewer than 25 groups, 5,000 pax and 300 million baht in revenue. In October, TCEB will be taking part in IMEX America 2024 trade show to meet and talk business with buyers. During the last quarter of 2024 fiscal year, Thailand will be hosting several key events. The 27th IUPAC International Conference on Chemistry Education is due between 15 and 19 July in Pattaya. Bangkok International Digital Content Festival 2024, Thailand’s largest digital content festival, will be taking place during 5 and 8 August. Thailand International LGBTQ + Film & TV Festival 2024, an event aiming to celebrate sexual diversity and equality in society through artwork in film industry, will be hosted in Bangkok between 20 and 24 September.In the first three quarters of fiscal year 2024 (October 2023 - June 2024), Thailand welcomed 894,584 international MICE travelers, generating 52.98 billion baht, while 17 million domestic MICE travelers generated 56.68 billion baht, or a total of 18 million travelers and 109.66 billion baht in revenue. it is estimated that at the end of 2024 fiscal year, TCEB will achieve the target of 23 million travelers and 136 billion baht in revenue.

過濾

TCEB INAUGURATES ‘THAILAND CONNECT…OUR HEART YOUR WORLD’ BRAND COMMUNICATIONS CAMPAIGN FOR 2016

TCEB’s 11-Year Support for ADFEST to Advance Thailand’s Creative Economy and Thailand 4.0 Policy

TCEB PROPELS THAI FESTIVALS ONTO GLOBAL STAGE

Rise in Thailand’s ranking as meeting destination in Asia Pacific TCEB holds overseas roadshows to achieve 2024 traveler targets

您想要尋找什麼？