7 MICE Themes

Means historic, cultural, and social value site visit including places of mental affnity for later generations.

Refer to travelling to places where the environment is different from normal environment, consisting of physical activity, natural environment, and immersion into culture.

Illustrates harmony creation among members of a group through various activities which may be a brainstorming activity or joining activity bases so that groups can share ideas and exchangeknowledge.

Corporate Social Responsibility which is a commitment to the stakeholders in order to operate the business in a transparent and ethically sustainable manner, either in economic, society and environment.

Represents activities to experience beachfront atmosphere or activities set up on the beach so that to feel differently from the ordinary activities.

Brings luxury trip which gained more popularity recently to provide a great experience for MICE enthusiasts.

Depicts travel that is motivated by going to a place where unique food is presented or may refer to production of food, food festival, restaurant, and food-specifc location