IBTM 2024 TCEB Taps into European Market Highlighting New Infrastructure, Low Carbon Travel, Mindful Incentive Experiences

Thailand Convention and Exhibition Bureau (TCEB) and 25 Thai exhibitors from Bangkok and Phuket are joining IBTM World 2024 in Barcelona, Spain. In selling Thailand as a destination, TCEB highlighted a series of new developments and enhanced capabilities, including convenience of access, new venues, sustainability, low carbon MICE routes and meaningful incentive experience, all elevating events held in Thailand to the next level.

In the presentation to the press, Mr. Chiruit Isarangkun Na Ayuthaya, TCEB President, put into spotlight on new developments for convenience of access, such as the operation of the third runway at Suvarnabhumi Airport that increases flight handling capacity, the use of biometric system in processing passengers at the airport, visa-free policy for travelers from 93 countries and territories.

He also showcased a new high-end venue and mega-size attraction, such as Dusit Central Park and One Bangkok, the latter featuring 190,000 sqm of retail space, 4 planned luxury hotels and event space of 6,000 seating capacity. On sustainability, he highlighted the success of TCEB and ICCA in developing “Bangkok Protocol on Sustainable Gastronomy” based on real practice of food management during ICCA Congress 2023 in Bangkok. The protocol serves as a guideline for sustainable food management for future ICCA events and events in Thailand.

To enhance choices of sustainability for events in Thailand, TCEB President highlighted Carbon Neutral Tourism (CNT) Initiative, which TCEB took part in developing with other 8 organisations of both public and private sectors. The aim is to present low-carbon travel experiences in Thailand for overseas travelers.

In this connection, Ms. Supanich Thiansing, Director of Meetings and Incentives (MI) Department of TCEB, cited options of low carbon MICE routes developed by Thai Ecotourism and Adventure Travel Association (TEATA) under CNT initiative. Some routes are on offer for MICE travelers in MICE Cities such as Bangkok, Chiang Mai and Phuket. These low-carbon routes are mostly ecology-related and local way of life activities.

In addition, Ms. Supanich presented a new idea of “Mindful MI Experience” and related activities to the European markets. It includes Eco-Inspiration, which can be created through low-carbon MICE routes, Local Immersion by visiting and learning about local way of life and gastronomical routes, and City Exploration by holding activities and events in two cities on the same trip to gain more new and different experiences.

TCEB also offers 3 activities at Thailand Pavilion for buyers and visitors to get a glimpse of Thailand – "Time for Tea from Thailand” “Where am I in Thailand?” and “THAI NUMBER BINGO”.

“I am confident that a series of new development in Thailand will deliver higher return on experience for overseas MICE travelers. We are aware of the evolving needs and requirements of business travel amidst the challenging economic landscape. For this reason, we are always working in partnership with stakeholders in crafting new and high-value choices for planners and travelers”., concluded Mr. Chiruit.