Mice Industry Trend

Mice Industry Trend 2012

TCEB Beats 2012 Target with 895,224 MICE Travelers to Thailand Rebranding Set to Transform 2013 Thailand’s MICE market

Bangkok / January 9, 2013: Following a buoyant year for Thailand’s MICE industry the Thailand Convention & Exhibition Bureau (Public Organization) or TCEB is confident of continuing growth in 2013. MICE visitor numbers to Thailand in 2012 reached 895,224, exceeding TCEB’s target for the year. Asia market represents 65 percent of all MICE travelers. In 2013, TCEB rebrand and reposition to emphasize their services and drivers of success, focusing on the Asia and ASEAN+6 markets. In 2013 Thailand’s MICE industry is expected to generate more than US$ 2.1 billion, or 63.2 billion Baht.Mr. Thongchai Sridama, Acting President of TCEB, disclosed that, "Thailand's MICE industry is growing strongly despite the economic crises in Europe and USA. The 2012 figures have exceeded our annual target of 750,000 MICE visitors in 2012, and are a clear vote of confidence in Thailand as a cost-effective MICE destination. Last year we saw an increase of 19 percent above target to 895,224 MICE visitors, earning US$2.66 billion, or 79.8 billion baht."Overall, the MICE industry was responsible for 9.49 per cent of all tourism earnings in 2012, accounting for 0.58 percent of total GDP. Conventions contributed 33 percent, followed by corporate meetings and incentive travel, which contributed 25 and 24 percent, respectively. International exhibitions and trade shows accounted for 18 percent of total MICE revenues for 2012."In 2012, Thailand hosted a total of 7,382 MICE events, 6.84 percent up from 2011. However, the number of visitors grew by 19 percent, reflects TCEB’s success in attracting mega-events to Thailand. Last year, the average stay for overseas MICE visitors was 5.54 days, with an average contribution of US$ 536, or Baht 16,084 per person per day," Mr Thongchai added.In 2012 MICE travelers from Asia were largely responsible for the strong growth in Thailand’s MICE sector, representing 65 percent of all MICE travelers last year. National MICE statistics indicate that MICE visitors to Thailand were dominated by 10 Asian countries- India, China, South Korea, Malaysia, The Philippines, Japan, Indonesia, Singapore, Taiwan and Hong Kong, respectively."For 2013, TCEB’s strategy for Thailand will continue to focus on maintaining existing markets as well as expanding new target markets, particularly the ASEAN+6 market, which has a very high potential for growth. We are also in the process of reconfiguring and rebranding TCEB’s own organization in order to drive growth and development of Thailand’s meetings and trade show business. We will also be modernizing the TCEB logo to reflect a new working paradigm that fosters creativity and innovation. We believe that this repositioning will help drive and develop the MICE industry, create new economic value and generate revenues for the country," added Mr. Thongchai.TCEB’s working paradigm is based on five concepts that serve as Drivers of Growth:1) Strategic Business Partner. TCEB has a major role in offering strategic direction to the MICE industry, supporting its sustainable growth and development through sector-level planning as well as consultation for individual companies.2) Creative Leadership (Thought Leader) – TCEB must provide industry leadership through its cutting-edge, creative ideas for MICE-industry development.3) Solution Provider – TCEB’s private sector support for MICE operators must focus on addressing specific business challenges while contributing to organizational agility and long-term sustainable development of the sector.4) Business Connector – TCEB can play a unique supporting role in facilitating new partnerships among MICE operators as well as driving the establishment of strategic alliances across the region as well as globally. The strength, resilience and reach of such a network of strategic partners will provide a strong foundation to drive future competitiveness.5) MICE Capabilities Developer – TCEB will address the need for strengthening human resource capacity within the MICE industry by focusing on establishing standards, and by enhancing the potential and calibre of MICE industry professionals.TCEB’s new organizational identity has modified the original logo to represent 3 key organizational pillars- growth, creativity and commitment to success. The new colour scheme uses yellow to convey the power of growth, prosperity and the power of the intellect, while blue represents unlimited inspiration, creativity and innovation."We are confident that the new TCEB brand, to be finalized during February, will reinforce our new working paradigm and help boost the competitiveness of Thailand's MICE industry in an era of constant change. At the same time TCEB aims to empower entrepreneurs by helping them build their competencies and expertise and widen their business networks, enabling them to compete more effectively in the global arena. We expect this to be reflected in an increased contribution of the MICE industry to the national economy. TCEB expects that the new organizational identity will help boost MICE industry growth by at least 10 percent per year. In 2013 expects over 792,000 MICE visitors to Thailand, generating revenues of over US$ 2.1 billion, or 63.2 billion Baht," said Thongchai in conclusion.# # #For more information, please contactDivision of Public RelationsMs. Arisara ThanuplangSenior Public Relations ManagerTel : 02-694-6095Email : Arisara_t@tceb.or.thSumet KanchanapanPublic Relations ManagerTel : 02-694-6096Email : Sumet_k@tceb.or.th

TCEB joins public-private sectors in a commitment to Completing “Chiang Mai MICE Development Master Plan”

Chiang Mai/ 15 January 2013The Thailand Convention & Exhibition Bureau (Public Organization) or TCEB joined force with eight key government and private organizations in Chiang Mai in laying a framework for further development of Chiang Mai as a world-class MICE destination. The framework, achieved at the Chiang Mai MICE Summit held in Chiang Mai today, is also a part of the stakeholders’ efforts to translate the government’s “Chiang Mai’s Year of MICE” into concrete action.Chiang Mai MICE Summit was convened by the collaboration between TCEB, Chiang Mai province, the Chiang Mai Provincial Administration, Chiang Mai Chamber of Commerce, Chiang Mai tourism Business Association, the Office of Commercial Affairs Chiang Mai, TAT Chiang Mai Office, Chiang Mai Creative City (CMCC) and Chiang Mai University. The main objective was to draw a framework for a master plan for developing Chiang Mai as the MICE destination for Thailand and ASEAN in five years.Mr. Thanin Supasaen, Chiang Mai Governor, said, “Chiang Mai is a center of the Northern region of Thailand with easy connection to high potential neighboring countries. Despite its huge economic potential, most people still know Chiang Mai only as a cultural tourism destination. As a result, the province’s economy relies mainly on the travel season and lack overall business promotion master plan. Our effort to draw a concrete master plan and clear strategy to make Chiang Mai a MICE Destination will surely promotes development in all areas and generate more income to business operators and the locals throughout the year. The cooperation among the nine organizations today is clearly a significant move to draw Chiang Mai’s own future by Chiang Mai stakeholders.”Mr. Narong Kongprasert, President of the Chiang Mai Chamber of Commerce, said, “The rapid development of regional cooperation framework, be it ASEAN, AEC, Greater Mekong Subregion and Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) will mean more and more demand for meetings, conventions and exhibitions in the member countries. This also means greater opportunities for business, economic expansion and cooperation across all areas. Being the center of the region, Chiang Mai, which already has high potential and capabilities, has to optimize its potential and capability in order to reap the increasing opportunities presented in the future. In the end, Chiang Mai will be able to become a key mechanism in driving the country’s competitive advantages in the global market.”Chiang Mai has very strong infrastructure advantages which support the city’s plan to become a MICE destination. The province has a total of more than 33,000 hotel rooms. Chiang Mai International Airport is the country’s third largest airport in Thailand, after Suvarnaphumi and Don Mueang International Airports respectively. It handles 401 domestic flights and 76 international flights per week, or a total of 12,377 flights per year. The airport can handle maximum of eight million passengers and 30,000 tonnes of cargo. In high seasons, seven airlines, including Air Bagan, China Eastern, Korean Air, Silk air, Thai Air Asia, China airline and Air Asia, increase flight frequency to meet with the increasing demand.Mr. Thongchai Sridama, Acting TCEB President, said, “The cooperation in setting the clear framework for developing Chiang Mai as a MICE Destination is a significant strategic move for the country. Generally, spending per head of MICE travelers is 2-3 times higher than general travelers. More importantly, there is no season and MICE can generate income all year round. The shared commitment announced today by involved local organization is a very good beginning. Lessons learned from other countries showed that the success of a MICE city is driven by local people and administration and with support from the central government. What Chiang Mai has done today is already on the right track. TCEB is also ready to fully support Chiang Mai and concerned public and private agencies in making Chiang Mai a true MICE Destination, which will in the end drive overall national economic development. We are ready to encourage knowledge sharing and improvement of service standard for hotels, restaurants, meeting and convention facilities, travel destinations and others in order to help boost trade and investment in the long run.”According to the Chiang Mai MICE Destination master plan, the development will be divided into three phases. In Phase 1, which begins in 2013, domestic MICE will be set as the target while all concerned agencies work together to improve infrastructure. By positioning Chiang Mai as a strategic MICE City, various education campaigns will be introduced. In the second phase, from 2014-2015, promotion will be extended beyond domestic MICE but covers regional cooperation blocks, including GMS, BIMSTEC and Chiang Mai Twin Cities. These cities will work closely together to grow the market. While business and economic growth progresses, the balance between business and cultural development have to be achieved. In the third phase (2016-2017), all agreed to promote Chiang Mai as a Global MICE City with capability of handling world’s mega events.The MICE Destination framework will be submitted to the Cabinet for acknowledgement later.In 2012, the total value of MICE industry in Chiang Mai reached 3,859.3 million. Out of this 3,764.8 million baht was contributed by 46,826 foreign MICE travelers while the remaining 94.52 million incomes was generated by 22,150 domestic MICE travelers. The total number of MICE event held in Chiang Mai in 2011 is 491 events per year.# # #For more information, please contact Ms. Arisara ThanuplangSenior Manager-Public RelationsTel : +662-694-6095Email : Arisara_t@tceb.or.thSumet KanchanapanManager-Public RelationsTel : +662-694-6096Email : Sumet_k@tceb.or.th

TCEB partners with TGO to prepare the direction on carbon footprint assessment for the exhibition industry, primarily supporting MICE operators to stage events with more consideration towards the environment and embarking on a journey for a low-carbon soc

Bangkok – 14 March 2013: Thailand Convention and Exhibition Bureau (Public Organization) (TCEB) has collaborated with the Thailand Greenhouse Gas Management Organization (TGO) to sign a Memorandum of Understanding to develop a stringent guideline on carbon footprint assessment for the exhibition industry, principally gunning for Thai MICE operators to be part of the effort in reducing global warming and getting them ready to enter the low-carbon society that will help strengthen the competitiveness of Thai exhibition industry as a whole.It is widely known that “global warming” or “climate change” impacts the life of people around the whole world, stimulating all countries across all continents to pay closer attention to the environment. Industries or large businesses that have used a great volume of energy have been blamed as the perpetuators of greenhouse gas, believed to be the root of global warming. Though communities around the world have realized the meaning of global warming, there is no successful remedy to the problem because all countries are bound to their own individual trades, thus the “low-carbon society”, which was initiated as a way to solve global warming in a sustainable manner. This entails the manufacturing side and the consumers to work together using a marketing system that will lead to the reduction of greenhouse gas.Carbon footprint, as we know, is the amount of greenhouse gas emission from daily activities from a product’s life cycle, services, activities or business operation. Carbon footprints are considered as a gauge to reduce the impact of global warming and climate change.Mr. Thongchai Sridama, Committee, acting on behalf of the President of Thailand Convention and Exhibition Bureau (Public Organization), said, “TCEB, as the government agency that serves as the driving force behind the growth of the MICE industry in our country, through promotion, development and establishment of standards of world-class, integrated practices, is at the forefront of upholding our strengths without compromising the environment.”For years now, TCEB has established different standards to strengthen the MICE industry. The bureau has helped establish five standards for the MICE industry. The two advanced standards related to this include: the energy management standard ISO 50001, and the sustainable management and administration of event business ISO 20121, both instituted to espouse the vision of caring for the environment.“The MICE industry, most especially product exhibition, plays a role in supporting the development of all industries in Thailand because exhibitions as a whole are significant marketing tools to market products, innovation and technologies to new customers. However, TCEB is also aware that exhibitions, much like other things, have an impact on the environment. TCEB acknowledges the relevance of these environmental issues, thus establishing the cooperation with the Thailand Greenhouse Gas Management Organization to develop the direction on carbon footprint assessment of exhibition industry. This cooperation will assist operators in the exhibition industry to evaluate the impact of carbon emissions from each exhibition, manage each exhibition in a way that actually reduces the destruction of the environment, which includes saving energy, reduction of raw materials, and proper recycling. This cooperation will help create a clear framework for industries to operate, bearing in mind the importance of the environment as well. Moreover, it will help strengthen the competitiveness of the Thai exhibition industry at the international arena by being more than just a platform for products,” he added.Mrs. Prasertsuk Chamornmarn, Acting Executive Director of the Thailand Greenhouse Gas Management Organization, said “The main reason that TGO takes this project to heart is that the organization has been contacted by many event organizers about the carbon footprint assessment in their businesses. Currently, official calculation of the carbon footprint has been published in many countries and Thai organization too has already calculated the carbon footprint, however, Thailand still lacks the standards to verify the accuracy of each data. Thus, the cooperation between TCEB and TGO has been initiated to develop the standard on assessment of the MICE industry. The carbon footprint assessment standard in Thailand will be the national standard with reference to others in different countries. It will be used as the direction for the assessment of business events that focus on the environment and matches the international demands.”So that the event operators can have a calculation guideline, the TGO has allocated a budget for the development of specific conditions for the carbon footprint assessment in event services. By starting with the exhibition industry, which is a MICE hallmark, which generates a reasonable amount of global warming compared to other types of industries such as the convention and other general business conferences, TGO aims to create awareness and public relations of agencies working on carbon footprint to the public that encourages more MICE operators to participate in the project.Procedures for carbon footprint assessment for exhibition industry are as follows:1. Visit www.tgo.or.th to download the application form / specific conditions for products / form for preparation of specific conditions of products / examination of documents and presentation to TGO.2. Hire a consulting firm or assign own consultant within the organization in case the company already has personnel with knowledge to calculate the carbon footprint.3. Review the calculated data by reviewer of the products’ carbon footprint.4. Submit the information to apply for the registration with TGO.5. TGO announces the carbon footprint to the public.In case that the operators have no experience in carbon footprint assessment and want to find the consulting for the first time, they can look at the roster of consultants at thaicarbonlabel.tgo.or.th. For later calculation, the operators who already have the experience can assess the carbon footprint by themselves.“If all MICE operators realize the heart of this issue and adopt the carbon footprint assessment as part of their business operation, it will definitely help create business opportunities particularly among customers—may it be from the from European Union, the United States, Japan and other countries that are keen and watchful on the operations related to global warming and climate change. TCEB, as its next step, will expand the direction of carbon footprint assessment to cover other fields of MICE, namely the convention and incentive industries.” Mr Thongchai concluded.# # #For more information please contact;Ms. Amy Tan, Public Relation DirectorPro Media PR Co,. LtdMobile: 082-486-9797e-mail : amytanevent2012@gmail.com

Thailand MICE on the RISE! TCEB rebranding and major new developments to drive strong growth in 2013

Last year’s economic crises in Europe and USA had a relatively limited impact on Asia’s MICE industry, which have shown a rapid return to growth; reflecting a new business optimism across the region, the phenomenon has been dubbed "The Asian Era". Thailand’s MICE industry has shared in this broader Asian dynamism, as indicated by the growth in numbers of MICE travellers from Asia to Thailand in 2012. Asia represents 65 percent of all overseas MICE visitors to Thailand and is considered as key to the sector’s future growth. The five top-ranked countries are India, China, Singapore, Japan and Malaysia, respectively With China projected to overtake USA as the world’s largest economy over the next 6 years, the country’s recent strong economic performance is expected to boost numbers of MICE travelers from China to Thailand, based on Thailand’s competitiveness and unique attraction as a destination both for business and leisure. The growth in intra-regional trade expected to result from the formation of the AEC will deliver a further long-term stimulus to the region’s business events industry. Added to this, China’s proximity to Thailand and the close cultural affinities and longstanding trading ties between the two counties, signal a bright future for the events sectors of both countries. China is both Thailand’s largest export market and its second-largest source of imports, with trade volume reaching US$69.7 billion in 2012. In 2012 we welcomed 63,955 Chinese MICE travelers to Thailand- an increase of 31.6% over 2011 figures. This included 16,000 delegates joining the Amway China mega-event, hosted on the exotic island of Phuket. Overall, 2012 was a buoyant year for Thailand’s MICE industry, with 895,224 MICE visitors and 7,382 MICE events, 6.84 percent up from 2011, and exceeding TCEB’s annual target. Last year, the average stay for overseas MICE visitors was 5.5 days, with an average contribution of US $536 per person per day. Thailand’s MICE industry was also responsible for 9.49 percent of all tourism earnings in 2012. Conventions contributed 33 percent, followed by corporate meetings and incentive travel, which contributed 25 and 24 percent respectively. International exhibitions and trade shows accounted for 18 percent of total MICE revenues for 2012. TCEB is confident of continuing growth in 2013, driven by a major rebranding and strategic repositioning of the organization, and continuing strong public and private sector investment in MICE venues and related developments. TCEB forecasts further growth of approximately 10% to an estimated at 70,351 MICE visitors from China during 2013. This includes two major incentive tourism events: Nu Skin in April (Phuket, 4,000 delegates), and Perfect China in June (Pattaya, 6,000 delegates). Commenting on the Chinese MICE market, Ms. Parichat Svetasreni, Marketing Communications Director of TCEB, disclosed. “In 2012, China was Thailand’s second largest MICE market with 63,955 MICE visitors. The Chinese government itself has also been encouraging Chinese businesses to invest in trading or and travel overseas, and last year bilateral times were upgraded by the establishment of a comprehensive strategic cooperative partnership, and the signing of seven cooperation agreements on issues ranging from trade, agriculture and railways to flood and drought prevention. The two countries plan to expanding bilateral trade to US$ 100 billion by 2015. “Thailand aims to tap into China’s dynamic MICE market, which is one of the key future markets for Thailand’s MICE industry. We are therefore confident that TCEB’s participation at IT&CM will help showcase what we have to offer to Chinese businesses, and contribute to our efforts to build Thailand’s share of this important market.” “We also expect to drive new business growth in the MICE sector as a result of our ongoing initiative to reconfigure and rebrand the TCEB organization itself. The strategy is based on identification of five key drivers of growth in the MICE sector: (1) Building strategic alliances spanning private and public sectors, regionally and globally; (2) Serving as a strategic business partner for MICE stakeholders from Thailand and overseas; (3) Position TCEB as a MICE industry thought leader, providing macro-level insights and initiating new business approaches; (4) Providing a knowledge platform to facilitate access to updated MICE business resources, information and market research; and (5) Becoming a solution provider- this means delivering strategic opportunities for business growth to the MICE industry. “Together with the boost to the MICE industry given by the recent surge in investment in new convention venues, hotels, cultural attractions, and mass transit systems, we believe that this strategic repositioning will drive growth, create new economic value and increase revenues. In summary, we can be confident that Thailand’s MICE industry is most definitely on the rise. In 2013, we anticipate a boost in MICE industry earnings to reach US$ 2.93 billion. “However, we should always remember that Thailand remains the top MICE destination not only because of its world class facilities, services and infrastructure, but also because of the uniqueness of its cultural heritage, the range of leisure activities, of course our cuisine, and perhaps most important of all, the friendliness and kindness of Thai people.” concluded Ms. Parichat. 10 New Developments in Thailand A surge in investment in MICE-related projects resulted in the opening of dedicated new convention venues, hotels, cultural attractions, retail projects and infrastructure developments in 2012, adding even more choice to the diversity of options already available to MICE visitors in Thailand. New Hotels and Convention Venues 1. Phothalai Leisure Park, Thailand’s new MICE benchmark, is a state-of-the-art convention and event venue located right in the heart of Bangkok. Its 10 tastefully decorated function rooms offer unlimited options for up to 2,000 delegates, with both indoor and outdoor venues. The function rooms are fully equipped with the latest AV and internet technologies, and supported by an in-house creative and event service team. Phothalai has its own world-class spa, 8 restaurants and lifestyle caf?s, wine cellar dining, and Asia's first 6-star golf and leisure complex. 2. Bangkok Art and Culture Centre (BACC) is a new mid-town facility for the contemporary arts. Programmes for art, music, theatre, film, design, as well as cultural and educational events take place in a friendly and recreational atmosphere. The Centre also has restaurants, a caf?, bookshops and an art library within the facility. BACC comprises 10 floors including exhibition space and main galleries covering more than 3,500 m2. Its 222-seat auditorium is designed for musical events and film screenings. BACC also offers a multifunction room with 250 seats and a meeting room designed for conferences, community meetings, lectures and workshops. 3. Central Embassy is a stunning, high-end retail development in Bangkok centrally situated on a site previously occupied by the British Embassy. Retail space is already 70 percent sold and will open later this year. Altogether, the property is currently undergoing close to US $3 billion of development, targeting high-end and international visitors, and including approximately 5,000 new 5-star hotel rooms. Its central location and easy access by Skytrain make it the city’s most impressive retail and hospitality destination. 4. The Hilton Hotels & Resorts brand is staking a claim on Bangkok’s fashionable and buzzing Sukhumvit Road. The Hilton Sukhumvit Bangkok will have 285 guest rooms and 35 suites, and is scheduled to open in May 2013 with accommodation, restaurants and amenities that will attract both tourists and business guests alike. 5. The 80-room Huachang Heritage Hotel Bangkok is inspired by the new Thai colonial style, an elegant blend of Western-influenced architecture and contemporary Thai design, evoking the nostalgic charm of the architecture of the King Rama V period. The hotel is located on Phayathai Road, Pathumwan District, across the road from Sra Prathum Palace. A wide choice of leading shopping complexes, the BTS Skytrain, the National Stadium and many tourist attractions are located within walking distance. 6. Outside Bangkok, Le Meridien Koh Samui Resort & Spa, located on Lamai Beach just 20 minutes from Samui International Airport, is an enchanting island hideaway. Its 14 villas and 63 suites are set in stunning gardens with breathtaking views over the Gulf of Thailand. The Library—a refined meeting room—and a selection of breathtaking outdoor spaces can be transformed to suit a MICE organizer’s vision. For an unforgettable board meeting or stunning beachside cocktail function, Le M?ridien Koh Samui Resort & Spa will inspire creativity and its dedicated events team will ensure the success of any event. Winner of the World Travel Awards for Asia’s Leading New Resort 2012. Shopping and Culture 7. After 5 months of renovation, Siam Center, one of Bangkok’s most iconic malls, reopened its doors on 11 January 2013 with a brand new look to mark its 40th anniversary. The new design has been dubbed “Ideaopolis” and the mall aims to offer inspirational spaces for art and design, befitting its reputation as the vanguard of the local fashion scene. To celebrate its reopening, the mall will curate a fashion-focused exhibition showcasing the works of Andy Warhol, Comme de Garcon and Yohji Yamamoto, alongside works by top local designers. 8. Bangkok’s new The Museum of Floral Culture is the brainchild of floral artist Sakul Intakul, who converted an old colonial building into a museum for floral art and design. The massive golden teak building dates back to 1920, and showcases a fascinating and unique collection, that reflects an important Thai cultural tradition. The museum also features unique exhibits of important floral cultures from across Asia. 9. Terminal 21 is one of Bangkok’s newest shopping complexes. Its airport-based theme combines the elegance and atmosphere of some of the world’s top destinations—Rome, Paris, Tokyo, London, Istanbul, San Francisco and Hollywood—all under one roof and connected via a 36-metre escalator. Enjoy a perfect combination of fashion, food, and film, with more than 600 high-class shops for discerning urbanistas. The brand new Terminal 21 is easily reached via BTS and MRT train services– ‘The Whole World is Here’. Mass Transit System 10. Bangkok’s Mass Rapid Transport (MRT) underground network will see four more extensions opened over the next two years, whilst The Bangkok Skytrain (BTS) is also undergoing major expansion, including routes from Wong Wien Yai to Pho Nimit and Wutthakat, ending at Bang Wa, and from National Stadium to Yotse, with further extensions planned from Bearing to Sri Nakarin Road. # # # For more information please contact: Thailand Convention & Exhibition Bureau Ms. Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.th Ms. Atichit Akkarakittikul Tel: +66 2 694 6000 ext. 6112 Email: atichit_a@tceb.or.th 

Shanghai, 18 April, 2013 – Thailand’s Convention and Exhibition Bureau has come to Shanghai to participate in IT&CM and boost Thailand’s share in MICE markets in China and across the Asian region.Thailand’s MICE industry is reaching out to China, pointing to the country’s continuing buoyant economic growth and Thailand’s advantage as a springboard for the forthcoming single market of the ASEAN Economic Community (AEC) in 2015.Last year’s economic crises in Europe and USA had a relatively limited impact on Asia’s MICE industry, which have shown a rapid return to growth; reflecting a new business optimism across the region, the phenomenon has been dubbed "The Asian Era". Thailand’s MICE industry has shared in this broader Asian dynamism, as indicated by the growth in numbers of MICE travellers from Asia to Thailand in 2012. Asia represents 65 percent of all overseas MICE visitors to Thailand and is considered as key to the sector’s future growth. The five top-ranked countries are India, China, Singapore, Japan and Malaysia, respectivelyWith China projected to overtake USA as the world’s largest economy over the next 6 years, the country’s recent strong economic performance is expected to boost numbers of MICE travelers from China to Thailand, based on Thailand’s competitiveness and unique attraction as a destination both for business and leisure. The growth in intra-regional trade expected to result from the formation of the AEC will deliver a further long-term stimulus to the region’s business events industry.Added to this, China’s proximity to Thailand and the close cultural affinities and longstanding trading ties between the two counties, signal a bright future for the events sectors of both countries.China is both Thailand’s largest export market and its second-largest source of imports, with trade volume reaching US$69.7 billion in 2012. In 2012 we welcomed 63,955 Chinese MICE travelers to Thailand- an increase of 31.6% over 2011 figures. This included 16,000 delegates joining the Amway China mega-event, hosted on the exotic island of Phuket.Overall, 2012 was a buoyant year for Thailand’s MICE industry, with 895,224 MICE visitors and 7,382 MICE events, 6.84 percent up from 2011, and exceeding TCEB’s annual target. Last year, the average stay for overseas MICE visitors was 5.5 days, with an average contribution of US $536 per person per day. Thailand’s MICE industry was also responsible for 9.49 percent of all tourism earnings in 2012. Conventions contributed 33 percent, followed by corporate meetings and incentive travel, which contributed 25 and 24 percent respectively. International exhibitions and trade shows accounted for 18 percent of total MICE revenues for 2012.TCEB is confident of continuing growth in 2013, driven by a major rebranding and strategic repositioning of the organization, and continuing strong public and private sector investment in MICE venues and related developments. TCEB forecasts further growth of approximately 10% to an estimated at 70,351 MICE visitors from China during 2013. This includes two major incentive tourism events: Nu Skin in April (Phuket, 4,000 delegates), and Perfect China in June (Pattaya, 6,000 delegates).Commenting on the Chinese MICE market, Ms. Parichat Svetasreni, Marketing Communications Director of TCEB, disclosed. “In 2012, China was Thailand’s second largest MICE market with 63,955 MICE visitors. The Chinese government itself has also been encouraging Chinese businesses to invest in trading or and travel overseas, and last year bilateral times were upgraded by the establishment of a comprehensive strategic cooperative partnership, and the signing of seven cooperation agreements on issues ranging from trade, agriculture and railways to flood and drought prevention. The two countries plan to expanding bilateral trade to US$ 100 billion by 2015.“Thailand aims to tap into China’s dynamic MICE market, which is one of the key future markets for Thailand’s MICE industry. We are therefore confident that TCEB’s participation at IT&CM will help showcase what we have to offer to Chinese businesses, and contribute to our efforts to build Thailand’s share of this important market.”“We also expect to drive new business growth in the MICE sector as a result of our ongoing initiative to reconfigure and rebrand the TCEB organization itself. The strategy is based on identification of five key drivers of growth in the MICE sector: (1) Building strategic alliances spanning private and public sectors, regionally and globally; (2) Serving as a strategic business partner for MICE stakeholders from Thailand and overseas; (3) Position TCEB as a MICE industry thought leader, providing macro-level insights and initiating new business approaches; (4) Providing a knowledge platform to facilitate access to updated MICE business resources, information and market research; and (5) Becoming a solution provider- this means delivering strategic opportunities for business growth to the MICE industry.“Together with the boost to the MICE industry given by the recent surge in investment in new convention venues, hotels, cultural attractions, and mass transit systems, we believe that this strategic repositioning will drive growth, create new economic value and increase revenues. In summary, we can be confident that Thailand’s MICE industry is most definitely on the rise. In 2013, we anticipate a boost in MICE industry earnings to reach US$ 2.93 billion.“However, we should always remember that Thailand remains the top MICE destination not only because of its world class facilities, services and infrastructure, but also because of the uniqueness of its cultural heritage, the range of leisure activities, of course our cuisine, and perhaps most important of all, the friendliness and kindness of Thai people.” concluded Ms. Parichat.10 New Developments in ThailandA surge in investment in MICE-related projects resulted in the opening of dedicated new convention venues, hotels, cultural attractions, retail projects and infrastructure developments in 2012, adding even more choice to the diversity of options already available to MICE visitors in Thailand.New Hotels and Convention Venues1. Phothalai Leisure Park, Thailand’s new MICE benchmark, is a state-of-the-art convention and event venue located right in the heart of Bangkok. Its 10 tastefully decorated function rooms offer unlimited options for up to 2,000 delegates, with both indoor and outdoor venues. The function rooms are fully equipped with the latest AV and internet technologies, and supported by an in-house creative and event service team. Phothalai has its own world-class spa, 8 restaurants and lifestyle caf?s, wine cellar dining, and Asia's first 6-star golf and leisure complex.2. Bangkok Art and Culture Centre (BACC) is a new mid-town facility for the contemporary arts. Programmes for art, music, theatre, film, design, as well as cultural and educational events take place in a friendly and recreational atmosphere. The Centre also has restaurants, a caf?, bookshops and an art library within the facility. BACC comprises 10 floors including exhibition space and main galleries covering more than 3,500 m2. Its 222-seat auditorium is designed for musical events and film screenings. BACC also offers a multifunction room with 250 seats and a meeting room designed for conferences, community meetings, lectures and workshops.3. Central Embassy is a stunning, high-end retail development in Bangkok centrally situated on a site previously occupied by the British Embassy. Retail space is already 70 percent sold and will open later this year. Altogether, the property is currently undergoing close to US $3 billion of development, targeting high-end and international visitors, and including approximately 5,000 new 5-star hotel rooms. Its central location and easy access by Skytrain make it the city’s most impressive retail and hospitality destination.4. The Hilton Hotels & Resorts brand is staking a claim on Bangkok’s fashionable and buzzing Sukhumvit Road. The Hilton Sukhumvit Bangkok will have 285 guest rooms and 35 suites, and is scheduled to open in May 2013 with accommodation, restaurants and amenities that will attract both tourists and business guests alike.5. The 80-room Huachang Heritage Hotel Bangkok is inspired by the new Thai colonial style, an elegant blend of Western-influenced architecture and contemporary Thai design, evoking the nostalgic charm of the architecture of the King Rama V period. The hotel is located on Phayathai Road, Pathumwan District, across the road from Sra Prathum Palace. A wide choice of leading shopping complexes, the BTS Skytrain, the National Stadium and many tourist attractions are located within walking distance.6. Outside Bangkok, Le Meridien Koh Samui Resort & Spa, located on Lamai Beach just 20 minutes from Samui International Airport, is an enchanting island hideaway. Its 14 villas and 63 suites are set in stunning gardens with breathtaking views over the Gulf of Thailand. The Library—a refined meeting room—and a selection of breathtaking outdoor spaces can be transformed to suit a MICE organizer’s vision. For an unforgettable board meeting or stunning beachside cocktail function, Le M?ridien Koh Samui Resort & Spa will inspire creativity and its dedicated events team will ensure the success of any event. Winner of the World Travel Awards for Asia’s Leading New Resort 2012.Shopping and Culture7. After 5 months of renovation, Siam Center, one of Bangkok’s most iconic malls, reopened its doors on 11 January 2013 with a brand new look to mark its 40th anniversary. The new design has been dubbed “Ideaopolis” and the mall aims to offer inspirational spaces for art and design, befitting its reputation as the vanguard of the local fashion scene. To celebrate its reopening, the mall will curate a fashion-focused exhibition showcasing the works of Andy Warhol, Comme de Garcon and Yohji Yamamoto, alongside works by top local designers.8. Bangkok’s new The Museum of Floral Culture is the brainchild of floral artist Sakul Intakul, who converted an old colonial building into a museum for floral art and design. The massive golden teak building dates back to 1920, and showcases a fascinating and unique collection, that reflects an important Thai cultural tradition. The museum also features unique exhibits of important floral cultures from across Asia.9. Terminal 21 is one of Bangkok’s newest shopping complexes. Its airport-based theme combines the elegance and atmosphere of some of the world’s top destinations—Rome, Paris, Tokyo, London, Istanbul, San Francisco and Hollywood—all under one roof and connected via a 36-metre escalator. Enjoy a perfect combination of fashion, food, and film, with more than 600 high-class shops for discerning urbanistas. The brand new Terminal 21 is easily reached via BTS and MRT train services– ‘The Whole World is Here’.Mass Transit System10. Bangkok’s Mass Rapid Transport (MRT) underground network will see four more extensions opened over the next two years, whilst The Bangkok Skytrain (BTS) is also undergoing major expansion, including routes from Wong Wien Yai to Pho Nimit and Wutthakat, ending at Bang Wa, and from National Stadium to Yotse, with further extensions planned from Bearing to Sri Nakarin Road.# # #For more information please contact:Thailand Convention & Exhibition BureauMs. Arisara ThanuplangTel: +66 2 694 6095Email: arisara_t@tceb.or.thMs. Atichit AkkarakittikulTel: +66 2 694 6000 ext. 6112Email: atichit_a@tceb.or.th

Thailand’s MICE on the Rise TCEB rebranding and new developments to drive strong growth in 2013

Melbourne, 26 February 2013Thailand’s MICE industry enjoyed a buoyant year in 2012; MICE visitor numbers to Thailand reached 895,224, exceeding the annual target set by the Thailand Convention & Exhibition Bureau. TCEB is confident of continuing growth in 2013, driven by a major rebranding and strategic repositioning of the organization, and continuing strong public and private sector investment in MICE venues and related developments.Thailand’s MICE industry was responsible for 9.49 percent of all tourism earnings in 2012. Conventions contributed 33 percent, followed by corporate meetings and incentive travel, which contributed 25 and 24 percent respectively. International exhibitions and trade shows accounted for 18 percent of total MICE revenues for 2012.In 2012, Thailand hosted a total of 7,382 MICE events, 6.84 percent up from 2011, while the number of visitors grew by 7 percent, reflecting TCEB’s success in attracting mega-events to Thailand. Last year, the average stay for overseas MICE visitors was 5.5 days, with an average contribution of US $536, or 16,084 Baht per person per day.“Thailand aims to tap into the dynamic Oceania MICE market, particularly Australia which is one of the key future markets for Thailand’s MICE industry. In 2012, Australia was also one of Thailand’s top ten MICE travelers, with 14,655 MICE visitors. In 2013, Thailand’s Oceania MICE business is expected to grow by 10 percent. We are confident that TCEB’s participation at AIME will contribute to our efforts to build Thailand’s share of this dynamic regional market,” disclosed Ms. Parichat Svetasreni, Marketing Communications Director of TCEB.“Moreover, we are currently in the process of reconfiguring and rebranding the TCEB organization in order to drive new business growth, focusing on the Asia and ASEAN+6 markets. The strategy is based on five key Drivers of Growth: as a Strategic Business Partner; as a Thought Leader and Solution Provider to stimulate creative leadership; as a Business Connector, facilitating new partnerships; and lastly as a MICE Capabilities Developer, to strengthen human resource capacity and raise the calibre of MICE professionals in Thailand in line with global expectations.“Together with the boost to the MICE industry given by the recent surge in investment in new convention venues, hotels, cultural attractions, and mass transit systems, we believe that this repositioning will help drive growth, create new economic value and increase revenues. In summary, Thailand’s MICE industry is most definitely ‘On the Rise’. In 2013, we anticipate a boost in MICE industry earnings to reach US $2.93 billion or 88 billion Baht.“However, Thailand remains the top MICE destination not only because of its world class facilities, services and infrastructure, but also because of the uniqueness of its cultural heritage, the range of leisure activities, of course our cuisine, and perhaps most important of all, the friendliness and kindness of Thai people.” concluded Ms. Parichat.10 New Developments in ThailandA surge in investment in MICE-related projects resulted in the opening of dedicated new convention venues, hotels, cultural attractions, retail projects and infrastructure developments in 2012, adding even more choice to the diversity of options already available to MICE visitors in Thailand.New Hotels and Convention Venues1. Phothalai Leisure Park, Thailand’s new MICE benchmark, is a state-of-the-art convention and event venue located right in the heart of Bangkok. Its 10 tastefully decorated function rooms offer unlimited options for up to 2,000 delegates, with both indoor and outdoor venues. The function rooms are fully equipped with the latest AV and internet technologies, and supported by an in-house creative and event service team. Phothalai has its own world-class spa, 8 restaurants and lifestyle cafés, wine cellar dining, and Asia's first 6-star golf and leisure complex.2. Bangkok Art and Culture Centre (BACC) is a new mid-town facility for the contemporary arts. Programmes for art, music, theatre, film, design, as well as cultural and educational events take place in a friendly and recreational atmosphere. The Centre also has restaurants, a café, bookshops and an art library within the facility. BACC comprises 10 floors including exhibition space and main galleries covering more than 3,500 m2. Its 222-seat auditorium is designed for musical events and film screenings. BACC also offers a multifunction room with 250 seats and a meeting room designed for conferences, community meetings, lectures and workshops.3. Central Embassy is a stunning, high-end retail development in Bangkok centrally situated on a site previously occupied by the British Embassy. Retail space is already 70 percent sold and will open later this year. Altogether, the property is currently undergoing close to US $3 billion of development, targeting high-end and international visitors, and including approximately 5,000 new 5-star hotel rooms. Its central location and easy access by Skytrain make it the city’s most impressive retail and hospitality destination.4. The Hilton Hotels & Resorts brand is staking a claim on Bangkok’s fashionable and buzzing Sukhumvit Road. The Hilton Sukhumvit Bangkok will have 285 guest rooms and 35 suites, and is scheduled to open in May 2013 with accommodation, restaurants and amenities that will attract both tourists and business guests alike.5. The 80-room Huachang Heritage Hotel Bangkok is inspired by the new Thai colonial style, an elegant blend of Western-influenced architecture and contemporary Thai design, evoking the nostalgic charm of the architecture of the King Rama V period. The hotel is located on Phayathai Road, Pathumwan District, across the road from Sra Prathum Palace. A wide choice of leading shopping complexes, the BTS Skytrain, the National Stadium and many tourist attractions are located within walking distance.6. Outside Bangkok, Le Meridien Koh Samui Resort & Spa, located on Lamai Beach just 20 minutes from Samui International Airport, is an enchanting island hideaway. Its 14 villas and 63 suites are set in stunning gardens with breathtaking views over the Gulf of Thailand. The Library—a refined meeting room—and a selection of breathtaking outdoor spaces can be transformed to suit a MICE organizer’s vision. For an unforgettable board meeting or stunning beachside cocktail function, Le Méridien Koh Samui Resort & Spa will inspire creativity and its dedicated events team will ensure the success of any event. Winner of the World Travel Awards for Asia’s Leading New Resort 2012.Shopping and Culture7. After 5 months of renovation, Siam Center, one of Bangkok’s most iconic malls, reopened its doors on 11 January 2013 with a brand new look to mark its 40th anniversary. The new design has been dubbed “Ideaopolis” and the mall aims to offer inspirational spaces for art and design, befitting its reputation as the vanguard of the local fashion scene. To celebrate its reopening, the mall will curate a fashion-focused exhibition showcasing the works of Andy Warhol, Comme de Garcon and Yohji Yamamoto, alongside works by top local designers.8. Bangkok’s new The Museum of Floral Culture is the brainchild of floral artist Sakul Intakul, who converted an old colonial building into a museum for floral art and design. The massive golden teak building dates back to 1920, and showcases a fascinating and unique collection, that reflects an important Thai cultural tradition. The museum also features unique exhibits of important floral cultures from across Asia.9. Terminal 21 is one of Bangkok’s newest shopping complexes. Its airport-based theme combines the elegance and atmosphere of some of the world’s top destinations—Rome, Paris, Tokyo, London, Istanbul, San Francisco and Hollywood—all under one roof and connected via a 36-metre escalator. Enjoy a perfect combination of fashion, food, and film, with more than 600 high-class shops for discerning urbanistas. The brand new Terminal 21 is easily reached via BTS and MRT train services– ‘The Whole World is Here’.Mass Transit System10. Bangkok’s Mass Rapid Transport (MRT) underground network will see four more extensions opened over the next two years, whilst The Bangkok Skytrain (BTS) is also undergoing major expansion, including routes from Wong Wien Yai to Pho Nimit and Wutthakat, ending at Bang Wa, and from National Stadium to Yotse, with further extensions planned from Bearing to Sri Nakarin Road.# # #For more information please contact:Thailand Convention & Exhibition BureauMs. Arisara ThanuplangTel : +662-694-6095Email : arisara_t@tceb.or.thMs. Atichit AkkarakittikulTel : +662-694-6000 ext. 6112Email : atichit_a@tceb.or.th

TCEB Moves Fast to Exploit 5 Key Markets in Asia to Boost Sales During High Times of Asian MICE Markets

Bangkok/ 24 April - Thailand Convention & Exhibition Bureau (Public Organisation) or TCEB seizes the mainstream during high times of Asian MICE markets. Aiming to exploit 5 key markets in Asia, including India, China, Japan, Korea and Singapore, after having found that these markets rank among top five Asian markets for Thai MICE industry, TCEB is moving fast to join pact with both domestic and international associates in enhancing the markets, human resources development through the holding of mega events, supportive campaigns and road shows. Asian MICE is expected to grow by 7 per cent in 2013.Mr. Thongchai Sridama, Acting President of Thailand Convention & Exhibition Bureau or TCEB, disclosed that, “Currently, various countries are paying their great interest in Asian MICE markets after European and American markets have been suffering economic crisis for 3 years now and no signs of recovery are shown yet. Besides, Asian MICE markets have undergone a long pathway of improvement as countries in the region realise the importance of MICE business. The evaluation of Pacific Asia Travel Association or PATA indicated that Asian MICE markets will continue to expand due to economic growth, especially in China, India and Indonesia.“In 2012, Asian MICE markets had the highest penetration in Thai market, or 65 per cent of total foreign MICE travellers. The numbers accounted for 476,837 MICE travellers which generated as much revenue as 42,489 million baht. This tremendously impacted the expansion of Thai MICE industry that the “Era of Asian MICE” is said to have begun. Top 5 MICE travellers include India (74,941 travellers), China (63,955 travellers), Japan (45,424 travellers), Korea (37,175 travellers) and Singapore (35,783 travellers), respectively,”With the herald of the golden era for MICE, TCEB realised this is the opportunities to excite Asian markets for the industry could generate massive revenue streams for the country. TCEB has revamped the rebranding direction and designed strategic marketing scheme in a successive manner. The stimulation of Asian MICE markets will be implemented following 2 key strategies included in the National Economic and Social Development Plan (2012-2016) which are; the first strategy emphasises the retaining of existing markets/the addition of new markets; the second strategy strengthens the connection between domestic and international associates. The two core approaches will be adapted with the creation of marketing plan and activity design for target markets as follows:1.Indian market: The strategy in expanding into the series of new economy and stimulating the market in the “Insight Focus Group” way. Meetings and exhibition segments will see the stimulation in cities with new economy in India. Meetings will be emphasised in new 3 cities, including Coimbatore, Mangalore and Pune for whichTCEB determined as target cities for this year after having exploited major cities such as Mumbai, Delhi and Bangalore. The new 3 cities have continued to show constant business growth and are ranked among India’s top industrial cities. Residents possess potential to travel to Thailand more on meetings and incentives trips. Exhibition segment will not only be promoted in main cities, such as New Delhi and Mumbai, but also in Gujarat State which is located in the Northwestern India and is home to more than 60million people. Gujarat composes of 7 large cities including Ahmedabad, Surat, Vadodara, Rajkot, Bhavnagar, Jamnagar and Junaghad. The state houses the largest numbers of corporate organisations in India, as well as factories and industrial estates. In this area, TCEB will exercise the “Insight Focus Group” by attracting business people and investors to join the exhibition in Thailand. Along with leading the exhibitors in the clusters of agricultural and food, machinery, auto parts, lifestyle, medical and pharmaceutical to establish connection and join the business matching, TCEB also supports the exhibitors in terms of funding when the exhibitors publicise their exhibition to any trade association or in the meeting held by trade associations in India. In the past 1-2 years, the strategy for exhibition segment has emphasised in attracting more exhibition organisers into Thailand, apart from the addition of the numbers of exhibitors and visitors.2.Chinese market :The strategy in retaining existing markets, targeting grouping exhibitions and clinging on public sector system. Meetings business will be promoted via 2 key campaigns. Firstly, the Mega Event Sustainable Challenge aims to draw companies with potential in meetings and incentives holding of 1,000 attendees or more into Thailand. Expected duration of stay is at least 3 days with funding support of 1 million baht. The second campaign is the provision of support in escalation approach by retaining the holding of constant exhibitions in Thailand for at least 3 years with the concentration in 5 main business groups, including direct sales, automobile, medical and pharmaceutical, financial and banking and insurance. The campaign has defined the conditions under which the companies must be able to draw visitors at 10 per cent more each year. TCEB has planned to launch the campaign in other Asian countries in the near future. Exhibition market will see the cooperation with public sector in China, such as the holding of marketing activities with Shanghai Conferences and Exhibition Industry Association in matching business alliances for Shanghai is the hub of trade associations and corporate organisations of China. Exhibition will be represented in clusters, including automobile and spare parts, machinery, agricultural and food. Further, conferences of the China Council for the Promotion of International Trade or CCPIT will also be held across China in order to attract Chinese exporters to join exhibition in Thailand more with support from public sectors of the two countries.3. Japanese market :The strategy in establishing rapport with district-level MICE bureau. In this year, TCEB has planned to sign the agreement with Okinawa Convention & Visitors Bureau after the success in establishing alliance with conventions bureau in 3 various prefectures in Japan, including Fukuoka, Osaka and Sendai. Earlier this year, TCEB has reinforced the cooperation with Supporo city. Further, a survey tour was also jointly organised with Thai Airways International (Tokyo) and Japan Association of Travel Agents (JATA) in Supporo to bring 5 leading travel agents to witness the readiness in terms of MICE facilities in Bangkok and Chiang Mai. Besides, TCEB has expanded the operation and collaboration with Japan External Trade Organization (JETRO) in order to bridge MICE industry towards trade and commerce of the two countries.4.Korean market: The strategy in laying foundation in the development of human resources in MICE industry. TCEB signed the agreement with the Korea Exhibition Organizer’s Association : KEOA and another 5 Korean universities in the development of human resources for MICE in order to soar together as MICE leaders of Asia. The agreement covers 4 strategic approaches as follows: 1. Exchange of information about the industry. 2. Sharing of knowledge in terms of academic and research data, as well as student exchange. 3. Coordination in the development of MICE curriculum, and 4. Holding of curriculum training and joint research.5.Singaporean market:The strategy in implementing visitor promotion. The incentives campaign “OptiMICE Pass” in collaboration with Thai Airways International (Singapore) was launched to target conference organisers and corporate clients in Singapore who are interested to hold conventions in Thailand. The promotion includes discounted airfare for Bangkok-Singapore route with various privileges, such asadvance check-in, seat selection, extra baggage weight, special passenger track at the airports and complimentary Bangkok’s skytrain ticket. The privilege is categorised into 3 levels which range from Silver: for 10-30 persons; Gold: for 31-99 persons and Platinum: for attendees from 100 persons. Minimum duration of stay is 2 days. Reservation must be made from 1 April-31 July 2013. Travel date is from 1 April-31 October 2013.The aforementioned strategies have enable TCEB to estimate the numbers of MICE travellers into Thailand at 510,276 persons or equal to 7-per cent increase. The revenue of Asian markets is foreseen to surge by 13 per cent or 47,966 million baht. The 5 key target markets of Thai MICE are expected to grow at 10 per cent in average.“Moreover, TCEB has paid attention to new economy in Asian markets in order to broaden the base of foreign business people, especially from the Greater Mekong Subregion (GMS) for which the population is totalled at 250 million and the BIMSTEC which is home to more than 1,300-million residents. In the near future, TCEB will launch the so-called road show “Thailand-Myanmar Business Opportunity through Exhibition Platform” which is designed to bring 10 exhibition organisers to initiate business matching with association, chamber of commerce, tourism federation and the public sector relevant to trade show business in Yangon. The event is expected to prepare for the upcoming ASEAN Connectivity and to serve as the region’s hub of international exhibition. These marketing activities are essential elements contributing to the achievement of TCEB’s mission to boost MICE industry to grow by 5-10 per cent or equal to 940,000 MICE travellers which could generate more than 88,000 million baht in revenue for the kingdom of Thailand.” concluded Mr. Thongchai.# # #For more information please contact:Thailand Convention & Exhibition BureauMs. Arisara ThanuplangTel: +66 2 694 6095Email: arisara_t@tceb.or.thMr. Sumet KanchanapanTel: +66 2 694 6096Email: sumet_k@tceb.or.th 

PHUKET JOINS HAND WITH TCEB, PROMOTING PHUKET AS “MICE CITY OF ANDAMAN” Phuket to become a MICE City in Thailand

Phuket/ 26 April 2013 - Phuket and the Thailand Convention & Exhibition Bureau (Public Organization) or TCEB today held the first seminar on “Phuket – Towards Sustainable MICE City” where more than 100 representatives from public and private sectors and media in Phuket and neighbouring provinces joined together to learn more about how to enhance Phuket’s capability to become the hub for meeting, incentive, convention and exhibition (MICE) industry in the southwestern coast provinces. Interesting successful cases from other countries were also shared.Mr. Maitree Intusut, Phuket Governor, said, “Phuket province views that creating and adding more values for tourism industry is crucial to achieve sustainable growth for Phuket and the neighbouring provinces. We have formulated the 4-year development plan for the island to become the centre and the dream destination of visitors worldwide. Under the “Charming Andaman” direction, Phuket has developed the “4Ms” strategy. The first M is “MICE” under which tourism products and services should be further developed to support MICE industry that has unique characteristics. The second M is “Marine” where comprehensive marine industry, both for trade and tourism, will be in focus. The third M emphasises on “Manpower” as it is necessary for us to cultivate human resource by increase people’s capability and skills to support the growing tourism industry. The last M stands for “Medical Hub” which has high growth potential.“With the 4Ms strategy, Phuket will be further developed based on its strength as a favorite tourist destination and a business centre of the South. So far, we have introduced several development projects, such as marina and travel boat service promotion, cultural tourism development with focus on museums and local architecture and MICE business. We aim to leverage on Phuket’s positioning as a business and trading hub enabling to enhance economic and social development in the provinces on the Andaman Sea coast. This seminar is our concrete action in announcing our commitment to take Phuket to another level as Thailand’s new world-class MICE destination,” said Mr. Intusut.Mrs. Supawan Teerarat, TCEB’s Exhibition Director, said, “Phuket is one of the four active MICE cities in Thailand. Phuket and TCEB signed an MoU in 2009 to develop the province into a MICE City.“Phuket possesses potential strengths to become a successful MICE City. As a charming island and a favorite tourist destination in the Andaman Sea, Phuket has very good transport infrastructure, hotels and accommodations, meeting and conference venues as well as activities that best address specific needs of MICE travelers. In 2012, Phuket’s MICE industry value is as high as 4,820 million baht, which is second to Bangkok. Out of this, 4,725 million baht is contributed by international MICE activities and the remaining 95.66 million baht is from domestic MICE activities. In terms of number of events, Phuket hosted 788 events last year, which attracted 79,862 visitors, including 59,066 foreign MICE travelers and 20,796 Thai MICE travelers.TCEB plans to promote Phuket as a MICE destination with good connection worldwide through a campaign to raise awareness among target group. Focus will be on six key selling points that address different needs of MICE customers as follows:1. Adventure activities2. History and culture3. Experience and knowledge4. Green travelling and sustainable meeting5. Corporate social responsibility6. Luxury travel destination“Phuket will be the core of the Andaman Cluster, comprising Phuket, Phang Nga, Krabi, Trang and Ranong. It will be the spearhead in lifting the MICE industry of the Andaman Cluster to the world level. The government, operators, media and everyone else have to participate in setting goals and concrete marketing plan to make Phuket the MICE destination. The seminar today will not only provide information and understanding on MICE and Phuket’s strategic direction, but also allow us to hear from concerned parties their views and recommendations. This is a good jump start for us all to move forward together. TCEB is ready to support Phuket in achieving its goal,” said Ms. Teerarat.Phuket’s Potential as a MICE CityPhuket is one of the southern provinces with the highest economic potential. It has a large population of 353,847 and GDP per capital of 324,385 baht, which is the highest in the southern region and ranks 10th in Thailand.In terms of facilities and infrastructure, Phuket is second to none. The Phuket International Airport ranks second in terms of traffic after Suvarnabhumi Airport. It can accommodate 10 flights per hour. In 2012, the Phuket International Airport handled 9,446,000 passengers and 60,457 domestic and international flights. At present 46 airlines provide direct flights to Phuket from Asia, Oceania and Europe.There are 636 hotels, including three- to five-star hotels, on the island with a total of 37,543 rooms plus another 20,000 resort and bungalows.Phuket earlier hosted many mega events, such as Phuket International Boat Show (PIMEX), APEC, The 15th Congress of Asia Pacific Blood and Marrow Transplantation (APBMT2010), World Congress of Malacology 2010, ICWEE 2011 : International Conference on Water, Energy and Environment, The 8th Congress of Asian Pacific Society of Atherosclerosis and Vascular Diseases (APSAVD 2012) and 2012 Amway China annual meeting. Phuket also welcome attendants of the International Rotary Convention 2012.# # #For more information please contact:Thailand Convention & Exhibition BureauMs. Arisara ThanuplangTel: +66 2 694 6095Email: arisara_t@tceb.or.thMr. Sumet KanchanapanTel: +66 2 694 6096Email: sumet_k@tceb.or.th

TCEB ups 2013 MICE growth target to 10% p.a.Three new strategies to boost MICE visitor numbers to 940,000, with 88 billion baht in revenues

Bangkok: 22 February 2013 – After a highly successful 2012 which beat industry targets, Thailand’s MICE industry is poised for another dynamic year ahead. Thailand Convention and Exhibition Bureau (Public Organization) or TCEB has revised its annual target for 2013, and now projects an ambitious 10% growth in MICE visitor numbers this year. As the government’s central agency responsible for coordinating and driving Thailand’s MICE sector, TCEB expects to accomplish this via three strategies- to penetrate new markets, build strategic alliances and position the industry to compete effectively in the forthcoming single market of the AEC. TCEB expects to welcome more than 940,000 MICE visitors to Thailand this year, boosting revenues by 88 billion baht, equivalent to US$ 2.93 billion.Mr Thongchai Sridama, TCEB’s Acting President, disclosed that “Last year, TCEB’s efforts to boost Thailand’s MICE industry bore fruit, with 895,224 MICE visitors, and industry revenues of 79.8 billion baht (US$ 2.66 billion). In view of this excellent performance and analysis of the prospects for 2013, we have revised this year’s targets upwards by approximately 10% compared with our original estimates. This translates into an increase from the original 2013 target of 792,000 MICE visitors to 940,000 MICE visitors in 2013. Projected Industry revenues too have been revised upwards from 63.9 billion Baht (US$ 2.13 billion) to 88 billion Baht (US$ 2.93 billion).Thailand’s MICE industry is a major economic driver, contributing 8.95 percent of the country’s overall tourism market, and 0.6% of national GDP. In 2013 the meetings industry is expected to attract 231,000 visitors or 25% of the total sector; incentive travel will account for 229,800 visitors, or 24% of international MICE visitors. International Conventions will account for over 306,600 MICE travelers, or 33% of the total, with international exhibitions accounting for 172,600 visitors, or 18 percent of the total MICE visitors in 2013.”Continuing, Mr Thongchai added, “In line with the upward adjustment of our targets for this year, TCEB has developed three new strategic thrusts to accomplish our new organizational role and mandate as the growth driver for Thailand’s MICE industry. Starting from our role as a strategic business ally for private sector operators, and in providing creative leadership for the industry, our first strategy focuses on market development, both domestic and overseas, with an emphasis on emerging markets. For the international market, we aim to develop the potential of second tier cities in these countries, especially high-growth economic hubs. For example, in India, we are promoting incentive tourism in the cities of Coimbatore, Mangalore and Pune, building on our longstanding presence in the major cities of Mumbai, Delhi and Bangalore. In China too, we have expanded from our traditional major markets of Shanghai, Beijing and Guangzhou to the fast-growing economic hub of Guangdong; and in Myanmar we are now actively working in the coastal city of Dawei, which is currently enjoying unprecedented growth, driven by construction of a deep-sea port, an industrial zone, together with urban developments and resorts. Dawei will serve as a key trade linkage connecting Bangladesh, China, India and Thailand, and enhancing Thailand’s competitiveness and investment potential. For the domestic MICE industry, we plan to develop new “MICE Cities” including Khon Kaen and Had Yai; both are major provincial centres with dedicated convention venues and hotels; MICE activities in these cities mainly serve the thriving local business communities. TCEB is working closely with the private sector to ensure integration and effective implementation of market promotion plans at the sector level, and further boost the status of these important MICE Cities.“The second approach is to expand TCEB’s network of strategic alliances, in line with our mandate to strengthen industry linkages and stimulate growth. In the international market TCEB has joined hands with several international MICE agencies to develop new products and services and set industry standards. Our partners include the International Association of Professional Congress Organizers (IAPCO) as well as Meeting Professionals International. (MPI). This year TCEB will collaborate with industry bodies to organize seminars for MICE operators in Thailand and in the region; for example we have cooperated in organizing seminars at the IT&CMA and CTW Asia Pacific 2013 trade show events, and worked together with the Green Meeting Industry Council (GMIC) to organize Green MICE events to raise awareness and encourage industry compliance with environmental standards. Thailand has been positioned as a Green Meetings destination to the members of these associations.“In regard to Thailand’s domestic MICE market, TCEB is expanding its airline partnerships with Thai Airways, Bangkok Airways. Nok Air and Air Asia, etc. The aim is to organize activities to boost the domestic MICE market during the low-season (May to August). We have together developed special promotional packages aimed at corporate clients organizing MICE events in Thailand. The packages include special discount airfares, accommodation packages and visits to Royal Project initiatives for MICE event participants.“The third approach is to accelerate implementation of TCEB’s programs to improve the industry’s readiness for the single regional market of the ASEAN Economic Community (AEC). This is in line with our organizational role in elevating professional standards and enhancing human resource capacity in the industry. TCEB has established a number of joint activities with the Thailand Exhibition Association (TEA), the Thailand Incentive and Convention Association (TICA) and the Thai Hotels Association (THA), along with the Department of Trade Negotiations (Ministry of Commerce), the Department of Tourism (Ministry of Tourism and Sports), and the ASEAN Department (Ministry of Foreign Affairs). The activities share a common objective to prepare Thailand’s private sector MICE industry to compete more effectively within the AEC regional economic framework. The activities also offer MICE professionals with a deeper understanding of the implications, challenges and opportunities brought by regional integration. Within TCEB, four separate plans are to be urgently implemented: the first plan will report the findings of a study of the potential of the MICE industry under the AEC (a ‘MICE Health Check’. Secondly, to develop two MICE curricula aimed at preparing the private sector for economic integration, and including an operation manual to help SMEs, entrepreneurs and professionals and MICE businesses. An English-language MICE curriculum will also be developed for MICE operators, divided into four parts: (a) convention and exhibition venues; (b) hotels; (c) event management; and d) MICE professional services. The third plan will organize regular professional training programs for MICE operators located in MICE Cities around the country. The fourth plan will establish a MICE industry working group, including public relations activities aimed at building awareness of the implications and opportunities for MICE operators under the AEC.“Together these plans are designed to provide our MICE industry with the tools to compete effectively under the new economic regime. To support this effort, TCEB has launched an initiative for overseas Thai MICE operators, offering a 24-hour training course to update Thai MICE professionals with the latest information and analyses. The initiative will begin in four key countries considered by MICE operators as key MICE investment targets: Laos, Myanmar, Vietnam and Indonesia (together known as LMVI). The courses will offer participants information, analyses and advice concerning guidelines for investing in LMVI, skills necessary for development of Thailand's MICE industry, at the same time offering excellent networking opportunities.“There are nine key industries that can serve as strong base for sustainable exhibition industry in Thailand, i.e., automobile & parts, production machinery, home construction & furnishing, food & agriculture, telecom technology, tourism, medical service and pharmaceuticals, fashion & accessory and energy. These are key industries for ASEAN countries where there is an extensive development of transportation and telecommunication infrastructure, energy, education, culture and tourism. If Thailand is able to extend the line of exhibition to include these key industries within 2020 according to the global exhibition trends, the country will continue to be the regional exhibition hub in the long-term future,” added Pravit."We are confident that by adjusting our own organizational strategies as I’ve discussed above, TCEB can give a major boost to Thailand's MICE industry and enhance its capability to compete effectively in the regional arena. We firmly believe the MICE industry has the potential to make an even stronger contribution to the national economy; TCEB’s new approach reflects our new organizational paradigm and approach as the driver of growth for Thailand’s MICE industry. Our aim is to build expertise, build business alliances and build success, helping Thailand compete on the global stage," said Mr Thongchai, in conclusion.# # #For more information, please contactThailand Convention and Exhibition Bureau (Public Organization)Arisara ThanuplangTel : +662-694-6095Email : Arisara_t@tceb.or.thSumet KanchanapanTel : +662-694-6096Email : Sumet_k@tceb.or.thAtichit AkkarakittikulTel : +662-694-6000Email : Atichit_a@tceb.or.th