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TCEB hosts Thailand Incentive and Meeting Exchange in Bangkok & Phuket to woo the Chinese Market and Create Mutual Understanding

Thailand Incentive and Meeting Exchange (TIME) 2016 organized by Thailand Convention and Exhibition Bureau or TCEB concluded last week with a success making TIME as an annual platform that consists of 3 components; Knowledge Exchange, Business Exchange and Experience Exchange. The first-ever TIME 2016 event focuses on Chinese market as it is Thailand’s number one source market for MICE which gives a greater opportunity for Thai MICE entrepreneurs who join the event.TIME 2016: Knowledge Exchange was taken place on 16th August 2016 at Plaza Athenee Bangkok, A Royal Le Meridien Hotel and was well attended by more than 150 Thai MICE industry players which include hotels, venues, related associations, DMCs, event organizers, airlines, academia, destinations and others. Knowledge exchange was a one-day educational forum where TCEB invites industry experts from China to talk about how to succeed in doing MICE business in China. The panelists were from key MICE agencies in Beijing, Shanghai and Guangzhou and corporate client who discussed case study in organizing a meeting and incentive events in Thailand.TIME 2016: Business Exchange was on 17th August 2016 at Plaza Athenee Bangkok, A Royal Le Meridien Hotel. Business matching session was divided into morning and afternoon sessions where 40 Chinese buyers met with more than 80 Thai MICE suppliers. The event was well received and turned out productive full-day business matching session.TIME 2016: Experience Exchange was taken place from 18th – 21st August 2016 in Phuket. A four day/three night mega familiarization trip, meetings and incentives planners from around 40 MICE agencies in China were given the chance to try some of the many activities that meeting and incentive delegates can take part in when attending business events in the kingdom. So as well as table top exchanges and talks, the delegates were able to join a CSR activity in a local school, enjoy snorkelling, team building and spa activities and walk in the streets of Phuket’s historic quarter and learn about the lives of tin merchants who used to live there. They also got the chance to experience two of Phuket’s best hotels and beaches and sample some of the island’s fine dining.This was a vital trip for not only is China currently our biggest market for MICE, there is also still a lot of potential there for growth, especially as the Thai MICE sector offers new incentives and initiatives to businesses and meeting planners. The visitors who joined the trip can now act as “Brand Ambassadors” for Thailand’s MICE sector and help Chinese businesses to see that the kingdom should be the choice when it comes to hosting any kind of event. Networking sessions and meetings ensured that everyone had the latest data and contacts and that the visitors went home confident that Thailand is the premiere meetings and incentives destination in Asia.China is the biggest MICE market for Thailand and 2015 saw 109,987 business people came to Thailand from China to attend MICE events, earning the kingdom over 9.6 billion baht in revenue. There are also direct flights from many Chinese cities to Thai MICE hubs such as Phuket, Bangkok, and Chiang Mai.

TCEB LAUNCHES STRATEGIC MARKETING COMMUNICATIONS CAMPAIGN “THAILAND MICE VENUE STANDARDS 2018”

25 July 2018 Bangkok: TCEB accelerates the enhancement of MICE venue standards in a successive manner after having received effective responses from MICE entrepreneurs. ‘Thailand MICE Venue Standards 2018’, which is the marketing communications campaign formulated to drive market penetration using digital network, aims to create awareness and encourage general public to remember the certification mark. It is expected that 175 Thai MICE venues nationwide will be certified this year, lifting up the confidence of international events to select Thailand as their MICE destination.Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed that key mission of TCEB focuses on driving MICE industry to soar as an economic sector that generates income for the country with capabilities to compete with international competitors, according to government policy that requires MICE to serve as a tool for domestic economic stimulus and local income distribution.“This year, TCEB has the policy to enhance the image of Thailand as an ideal destination for meetings, conventions and exhibitions, by focusing on increasing the awareness and encouraging our target and general public to remember the certification mark or Thailand MICE Venue Standards (TMVS), basing on the intentions to campaign the enhancement of service quality among Thai MICE venues nationwide and to raise the confidence of MICE organisers, as well as domestic and international prospective users. Through the ‘Thailand MICE Venue Standards 2018’ marketing communications campaign, manifestation of Thailand’s MICE capabilities will be conducted through digital network in line with mainstream communication in the modern world and the Thailand 4.0 policy vision that Thai government has developed as economic development model.” said Mr. Chiruit.The ‘Thailand MICE Venue Standards 2018’ campaign will communicate with the target using key strategy called the 4 Create 1 Connect, which embraces Create the awareness of campaign; Create pleasant image of Thai MICE; Create the confidence among prospective users and Create understanding in organisation’s mission and vision, all of which are meant to initiate good connections with alliances and entrepreneurs, basing on the main concept “International standards you can trust. Guaranteed by Thailand MICE Venue Standards”. The campaign will encourage users and general public to remember and rely on the TMVS certification mark in regard to emphasise the readiness, as well as to create trust and pleasant image of MICE venues that offer diverse choices of international standards, which will serve as the tool for expanding business opportunities for Thai MICE entrepreneurs, and thus pave the way for long-term growth and sustainable success. Key communications platforms include Youtube, Instagram, Google Display Network, Content Facebook Introduce, Landing Page and Email Marketing (EDM), which are real time streaming systems that report the presence of readers and users’ clicks. Moreover, TCEB has joined hands with two online media alliances with expertise in events, including ZipEVENT, which is a dedicated platform that compiles reports on all events held in Thailand for visitors to browse through events of their interest as the system recommends happenings that suit users’ preference; Event Banana, which is an online marketplace for searching and booking of venues for meetings, seminars and events with convenience and speed. The two platforms have gained high popularity among target users. Furthermore, other media and public relations activities will be added during July 2018 to March 2019.It is expected that the ‘Thailand MICE Venue Standards 2018’ marketing communications campaign can reach up to 1,000,000 target users who acknowledge the campaign. Frequency of campaign communication is estimated at 7,000,000 times in order to reach target users efficiently.Mr. Chiruit further explained that MICE is considered a service business. Hence, systematic certification is definitely crucial. TCEB has initiated the TMVS certification since 2014. Overall results have seen respective progresses and wholehearted responses from participated MICE venue entrepreneurs. Currently, the number of Thai MICE venue entrepreneurs with TMVS certification in convention and exhibition categories registered 315 venues from 791 rooms nationwide. This year is the first year that TCEB has begun the inspection of Thailand’s MICE venue standards in Special Event Venue category, with respect to serve the expansion of businesses with demand for venues for special occasions. For example, entertainment or events involving history, culture and tradition, with the aim to deliver new experiences to visitors. Holdings of these types of events will impact income distribution in all regions of Thailand, according to the government policy, as well as enable the improvement of quality of Thailand’s MICE industry to flourish in the same direction.Mr. Chiruit further explained that MICE is considered a service business. Hence, systematic certification is definitely crucial. TCEB has initiated the TMVS certification since 2014. Overall results have seen respective progresses and wholehearted responses from participated MICE venue entrepreneurs. Currently, the number of Thai MICE venue entrepreneurs with TMVS certification in convention and exhibition categories registered 315 venues from 791 rooms nationwide. This year is the first year that TCEB has begun the inspection of Thailand’s MICE venue standards in Special Event Venue category, with respect to serve the expansion of businesses with demand for venues for special occasions. For example, entertainment or events involving history, culture and tradition, with the aim to deliver new experiences to visitors. Holdings of these types of events will impact income distribution in all regions of Thailand, according to the government policy, as well as enable the improvement of quality of Thailand’s MICE industry to flourish in the same direction.

TCEB JOINS HANDS WITH PATTAYA CITY, HIGHLIGHTING ‘TMVS’ FOR THE PROMOTION OF MICE

November 13, 2018: Thailand Convention & Exhibition Bureau (Public Organization) or TCEB joins hands with Pattaya City to hasten the implementation of Thailand MICE Venue Standards (TMVS) as key strategy for the development of MICE City, as well as to leverage the quality and MICE-related services in the east, especially the TMVS for Special Event Venue Category in regard to serve business growth according to the EEC scheme. Mr. Sontaya Kunplome, Mayor of Pattaya City, said that Pattaya City is a famous tourist destination. It is a modern beach town with diversity and consistent growth of economy and society. As the economic and tourism centre of the east and Thailand, Pattaya City has natural attractions, places of business, hotels and shopping centres that offer potentiality to serve large-scale convention, trade show and exhibition. For this reason, Pattaya has formulated the strategy for the development of Pattaya City as “MICE City”, which is in sync with the 2nd Pattaya City Development Plan that expects to encourage Pattaya to grow as a world-class economic city and tourist destination, as well as the metropolitan of innovationMrs. Orachorn Wongpan-Ngam, Director of MICE Capabilities Department of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, mentioned that Thailand MICE Venue Standards (TMVS) has been developed basing on the standards that relate to national and regional MICE businesses. It is therefore a vital strategy that helps to promote and leverage the service and quality of MICE venues in Thailand. In the east, Pattaya is considered a city with the highest number of TMVS-certified entrepreneurs, which totalled 26 venues that include 25 convention rooms and 1 exhibition venue. This can be used as a key selling point to attract international MICE events. Teaming up with advanced technology and impressive services, this has become a supporting factor for achieving the efficient holding of MICE events and successful results. “Pattaya City is considered a MICE City with rapid growth. There has been an increasing number of MICE-related premises, which include hotels, restaurants and convention centres. This has fallen into place with The Eastern Economic Corridor (EEC) Development Plan under scheme of Thailand 4.0 for which Thai government has formulated to promote the nation’s sustainable growth in the long run. Hence, TCEB has to hasten the implementation of TMVS along with the enhancement of venues in order for MICE premises to comply with MICE venue standards, basing on quality, ranging from Meeting Room Category, Exhibition Venue Category to Special Event Venue Category.” Altogether, TCEB has continued to hold workshops in venue assessment for TMVS for MICE entrepreneurs in Pattaya City. For MICE venues that are successfully certified with TMVS, TCEB will proceed to improve their members of personnel to achieve proficiency in MICE venue management with Venue Management Course (VMC) by which Class 1 has already completed with a total of 30 attendees from Pattaya City. The workshop will run until 2022 in regard to secure qualified MICE personnel who are genuinely proficient in MICE venue management for Pattaya City in a successive and sustainable way. With regard to implement the promotion of MICE venues with TMVS certification, TCEB will produce a directory that compiles the list of TMVS-certified venues and submit to public and private sectors. In addition, the lists will be published overseas through upcoming marketing activities. There is also the production of TMVS mark for which TCEB already held the presentation ceremony for TMVS-certified venues in order to create awareness, implement marketing promotion and enhance the image of MICE venues in Pattaya City. Mr. Pongpol Mekavarakul, General Manager of Cape Dara Resort Pattaya, said that the TMVS certification ensures that our meeting facilities have met international standards for the holding of events. This helps to add confidence in terms of quality for Thai MICE entrepreneurs among Thai and foreign business groups. Moreover, corporate meetings and tourism markets have been expanded, especially those in Asia, Europe, America and Oceania, respectively. Public image of Thailand as an ideal destination for MICE will be enhanced, both on national and regional scales. “Our resort is highly proud and pleased to have passed the assessment and been certified with TMVS, and finally became a part of TCEB’s endeavour to respond to the government’s policy to attract MICE travellers from overseas markets into Thailand. The meeting room at Cape Dara Resort Pattaya is capable of providing a full scale service. With rooms that can cater from 10 to 700 people, the facility is completely equipped with equipment necessary for meeting attendees, be it light and sound or professional staff. Special features of Vela Grand Ballroom, which is Cape Dara Resort’s main meeting room, are the width of 577 square metres, the ceiling height of 7.2 metres and the ambience of meeting room boasting day light and magnificent views of the Gulf of Thailand. Travelling to join a meeting at Cape Dara Resort from other provinces and neighbouring countries is much easier thanks to flights that connect cities in Thailand with other MICE Cities, including Bangkok, Phuket, Chiang Mai and Pattaya (U-Tapao).” “After having received the TMVS certification, Cape Dara Resort Pattaya has noticed an increasing number of customers who are foreigners and business travellers, as well as representatives of tourism bureaus from different countries. TMVS certification is hence a key element for building confidence. The mark has played more role in affecting customer’s decisions to choose our venue. For example, a flagship event held by Qatar Airways on their debut of flights to U-Tapao Airport.” Ms Malisa Lutzi, Assistant Sales Manager, Royal Cliff Hotels Group and Pattaya Exhibition & Convention Hall or PEACH, disclosed that TMVS is a mark that helps to guarantee a particular venue has met international standards and suited the holding of several types of events by which will contribute to long-term prosperity of MICE business and win over a global recognition. PEACH has received the TMVS certification, which reflects distinctive standards and services of our convention facility, as well as our reputation as one of the most popular world-class convention centres. As well, TMVS verifies the capabilities of our team members who are genuine professionals and are superbly capable of responding to various demands with our convenient, modernised and comprehensive facilities. All of which will bring customer confidence in our venue quality, which meet international standards, thanks to the TMVS certification. “PEACH has been well known for our readiness as a MICE venue with international standards certified with TMVS. Meanwhile, Pattaya City has currently been reinforced to serve as one among the three key provinces under the Eastern Economic Corridor (EEC) to bolster the development of surrounding districts of the Eastern Seaboard for which will leverage the country’s competitiveness. As a strategic location of ASEAN, Pattaya City has undergone a full-scale convergence of development with businesses of all sectors, such as logistics, transportation, food, airlines, human resources, etc., to ensure our readiness to create new forms of events that will impress and attract MICE business people to Pattaya City.” Mr. Kampon Tansacha, President of Nong Nooch Pattaya, stated that Nongnooch Tradition Hall (NTH) is another convention facility in Pattaya with TMVS certification in the Meeting Room Category. With 3,000-SQM spaces that can be divided into three 1,000-SQM rooms, plus 5 more meeting rooms, our venue just received TMVS certification early this year after the launch at the end of 2017. However, statistics after our TMVS certification pointed out that the number of customers has kept increasing compared to the first half of the year, with the number of events doubled in the latter half of 2018 or since June 2018, to be specific. This year, we have applied for TMVS certification in 3 categories, including Meeting Room, Exhibition Venue and Special Event Venue. Clearly, our attempts have proved our readiness in all categories. Furthermore, our formulation of future strategy and the quality of staff have enabled us to successfully implement the vision. TMVS certification in all categories reflects the pride we have in our team members. We are highly pleased to have joined this visionary project initiated by TCEB. “In 2019, TCEB will continue to pursue our endeavours to enhance the potentiality of Pattaya City by collaborating with The Eastern Economic Corridor (EEC) Development Plan for the reinforcement of MICE through 6 key projects. These include: 1. The development of the Eastern Economic Corridor (EEC) with regard to serve Thailand’s new MICE districts; 2. Supporting projects with the objective to continually attract international conference, trade show and exhibition into the districts to respond to the Thailand 4.0 vision; 3. Establishment of ASEAN MICE institution as the centre for assessment of MICE standards, learning of MICE and MICE skill tests; 4. Establishment of the ecosystem that contributes to the growth of MICE which integrates collaboration with public and private sectors and educational institutions; 5. Project with the objective to encourage investment of MICE infrastructure; and 6. Project with the objective to encourage participation of communities by highlighting tourist destinations and local products to serve the growth of Thai MICE.” concluded TCEB Director of MICE Capabilities Department.##### For further information, please contact: Corporate Communications Department Thailand Convention and Exhibition Bureau (Public Organization) Ms. Kwanchanok Otton Tel: + 662 694 6096 Email: kwanchanok_o@tceb.or.thMr. Issara Rotchanakuson Tel: + 662 694 6181 Email: issara_r@tceb.or.thVisage CompanyMs. Yuphaporn Lertsattakit Tel: + 662 616 6749 50

TCEB JOINS FORCES WITH BIG NAMES TO HOLD ‘TIME 2019’

TCEB JOINS FORCES WITH BIG NAMES TO HOLD ‘TIME 2019’,BUILDING BUSINESS ARENA TO TAP INTO MEETINGS-INCENTIVES MARKET11 June 2019 Bangkok – TCEB, together with TICA and SITE Thailand Chapter, joined hands with leading business partners representing Thai Airways, Bangkok Airways and BMW (Thailand) to hold the mega event ‘TIME 2019’. Expecting to serve as a national arena event that boosts the growth of meetings and incentives businesses in Thailand, the event is stepping into its 4th year with the Togetherness concept – merging the capabilities of all sectors in Thailand towards expanding the collaboration on a regional level and differentiation to penetrate into ASEAN+6 markets. Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed that TCEB together with Thailand Incentive and Convention Association (TICA) and SITE Thailand Chapter, teaming up with support from transportation partners, which are Thai Airways, Bangkok Airways and BMW (Thailand), are holding the ‘Thailand Incentive and Meeting Exchange 2019’ or ‘TIME 2019’ during 10-15 June 2019. Having continued for four consecutive years, the event expects to serve as the arena that delivers international experiences that contribute to the expansion of meetings and incentives businesses of Thailand. TIME 2019 will unveil new opportunities for Thai entrepreneurs to initiate business negotiation and to expand their horizon to fresh and creative marketing styles with their target buyers. This year, our concentration is the ASEAN+6, which is Thailand’s main meetings and incentives market.Statistically, the number of MICE travellers in meetings and incentives categories in the first half of Fiscal Year 2019 amounted to 348,645 or equivalent of 58% of overall international MICE market. These visitors were able to generate an approximate revenue of 25,727 million baht into Thailand, which accounted for 57% of total revenue generated by MICE. Additionally, comparing to the Half Fiscal Year 2018, the proportion of MICE travellers in meetings and incentives categories of ASEAN+6 countries amounted to 86.96% with the number of travellers of 303,182 representing a 23.70% growth. “With the direction of growth in MICE travellers in meetings and incentives categories of ASEAN+6 countries, TCEB has joined hands with our partners to hold ‘TIME 2019’ under the Togetherness concept. Basing on integrated joint efforts made domestically, new opportunities will emerge and expand to regional collaboration. Our strategy clings much on Asian culture, which generally values companionship and amusement that lead to business relationship within the region. To achieve this, the holding of well-planned activities and MICE events in Thailand is thus a meaningful tool. As the core strategy is coherent with the role of TCEB as a thought leader, joint creator, business co-operator and networking alliance, TCEB is going full speed ahead to drive Thai MICE towards becoming one of key businesses that generates major part of revenue for Thailand and contributes to economic expansion of our country.” said Mr. Chiruit.‘TIME 2019’ comprises 3 main elements. First, the Knowledge Exchange that features participatory seminars between Thai MICE entrepreneurs as sellers and target buyers from the ASEAN+6 countries, which may gather over 250 attendees. The talks involve 3 topics as follows: “Getting buyers attention at the point of enquiry”, “The art of negotiation that closes the deal” and “The after-sales service that makes events successful”. Second, the Business Exchange that provides opportunities for 40 Thai MICE entrepreneurs as sellers to initiate business negotiation with 40 target buyers from the ASEAN+6 countries. In addition, special sessions will be held to allow buyers and sellers to learn about each other through Networking and Be My Dinner Date. Knowledge Exchange and Business Exchange will be held on 11 June 2019 at Conrad Bangkok Hotel.Third, the Experience Exchange will feature activity-based events that allow target buyers to experience local culture at Phuket and Phang Nga during 12-15 June 2019. Attendees will learn about the way of life and unique identity of Phuket and Phang Nga towns through different activities. For example, a CSR activity at a fisherman’s village in Phang Nga and bonding activities on a yacht. Sampling reception in various forms will be demonstrated to create the motivation for meetings and incentives groups of travellers to choose Thailand as their destination. Further, TCEB will hold the “TIME to MEET” particularly to support customers who attend TIME 2019. Companies with meetings and incentives travellers of 50 people or more, with a stay in Thailand of at least 3 nights, will receive up to 500-baht subsidy per one traveller or 500,000 baht per group. There are also other forms of support, such as souvenirs, traditional Thai welcome ceremony, immigration priority lane or MICE Lane for VIPs, and so on. “Additionally, there is the “M & I Reward” campaign for customers who has held meetings and incentives events for Thailand for at least 3 times a year. Hoping to motivate these regular customers to choose Thailand for their future events, support will come in the form of subsidy of up to 2,000,000 baht, according to the terms and conditions.” explained Mr. Chiruit.Mr. Tawatchai Gittisriboongul, Director - Global Accounts Management Department, Thai Airways International Public Co., ltd., disclosed that, “Having realised the importance and potential of MICE travellers, which have continued to multiply, Thai Airways established the MICE Department to specifically cater to the needs of MICE segment. The company has provided support to the operations and events held by TCEB in a consistent manner. For 4 years in a row, TIME is one of the events that Thai Airways has joined hands with TCEB as a strategic partner to implement our ultimate goal to leverage meetings and incentives businesses in Thailand. We are confident that our operating flights will be sufficient to serve ASEAN travellers, as well as those from China, Japan, Korea, India, Australia and New Zealand, as Thai Airways has multiple destinations within certain countries, such as China, Japan, India and Australia. Further, there are also flights operated by Thai Smile Airways and Star Alliance members.”Ms. Plernpis Kosolutasarn, Director - Marketing Promotion, Bangkok Airways Public Company Limited, said that, “As an airline originated in Thailand, Bangkok Airways is highly pleased to be a part to support growth and advancement of Thailand’s MICE. Year after year, we have joined TCEB in implementing the government’s policy together. This year, we have witnessed satisfactory results of the Fly and Meet Double Bonus – Redefined, which is the campaign designed to tap into corporate markets in Cambodia, Laos, Myanmar and Vietnam or CLMV, as we found the campaign has successfully stirred the interest of these targets to visit Thailand for meetings and incentives purposes. Bangkok Airways is glad to have noticed growth in terms of the volume of passengers from CLMV countries.”Mr. Sethipong Anutarasoti, General Manager – Marketing, BMW Thailand, mentioned that, “We have recognised the expansion of MICE industry in Thailand through our continuing operations with many partners as we lent support in events and marketing activities to let attendees experience all-round luxurious rides with BMW. BMW Thailand is delighted to be a part that helps to create business opportunities for entrepreneurs to bolster MICE businesses and Thai economy to soar on a global scale. In this occasion, we have provided a troop of 20 lavish vehicles, comprising BMW Series 5 and Series 7 to serve as complementary premium shuttle for partners joining in the TIME 2019. The arrangement is offering them chances to fully experience a pleasant ride on a BMW.”It is expected that TIME 2019 will attract over 2,000 travellers from meetings and incentives segments, which can generate up to 152 million baht of revenue. TCEB is confident that the event will enable to the number of overall MICE travellers to reach 1,320,000 bringing 100,500 million baht of revenue into the country by 2019 and consistent growth in 2020.###For further information please contact:Corporate Communications Department, Thailand Convention and Exhibition Bureau (Public Organization) Ms Parichat Svetasreni Tel: +66 2 694 6009 Email: parichat_s@tceb.or.thMs Paniyada Mulalin Tel: +66 2 694 6091 Email: paniyada_m@tceb.or.thVisage CoYuphaporn Lertsattakit Tel: 02 616 6749-50

TCEB TO EXPEDITE MICE OCCUPATIONAL STANDARDS, ENRICHING THAI MICE PROFESSIONALS TOWARDS GLOBAL STANDARDS The Government Gazette Recently Announced “MICE Electrician Standards”

TCEB joins forces with associates to organise the MICE occupational standards enhancement project that embraces the entire structure, ranging from electrician occupational standards to MICE management and administration that meet international standards. Serving the bolstering of economy in line with Thailand 4.0 model, the project encourages participation using human-centric approaches to promote competitiveness of Thai MICE on both Asian and international arenas. Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed that Thai government has formulated the “Thailand 4.0” model to serve its national development policy by engaging innovations designed on the basis of knowledge, creativity and uses of new technology to drive the economy. Meanwhile, the United Nations has determined sustainable development as the ultimate goal to secure an all-encompassing and equal education for everyone, which corresponds to the 12th economic and social development plan (2017-2021) that places human at the core of participatory development in regard to promote the nation’s competitiveness. TCEB has planned the development scheme for MICE personnel in 2 levels, including local and international scales. First, the development of local occupational standards involves collaboration with the Department of Skill Development, Ministry of Labour, Thai Exhibition Association, Business of Creative and Event Management Association and Thailand Incentive and Convention Association, under which the national skill standards for profession electrician in electronics and computer and electrician for MICE were established. Recently, the Labour Minister has approved the announcement as published in the government gazette after the Skill Development Promotion Committee determined the national skill standards for Profession electrician in electronics and computer and Electrician for MICE (Meetings Incentives Conventions Exhibitions). Thailand is hence the first country in the world to establish the national skill standards for MICE personnel, having the Electrician for MICE as the first field of expertise. Unveiling opportunities for Thai skilled workers to receive recognition and determining the skill standards for MICE personnel on an international scale are highly important. Currently, free trade has allowed foreigners to run more MICE businesses in Thailand, inevitably bringing with them foreign contractors. Major revenue sources have stemmed from exhibition spaces and accommodation, while other possible revenue has been diminished, including either labour, booth design and construction or electrical management. Further, Thai MICE entrepreneurs have lost the opportunities to reap new knowledge and understanding in international event operations. TCEB President further said that beside skill standards, TCEB also aims to connect occupational standards with educational standards within the scope of national professional qualification. Heralded with the signing of co-operation agreement on 8 August 2019 to develop individual capabilities with professional qualification system, TCEB has agreed to collaborate with the Thailand Professional Qualification Institute (Public Organization) or TPQI to encourage the evaluation of individual performance according to occupational standards in regard to cultivate MICE professionals. Meanwhile, TCEB has joined hands with Thailand Incentive and Convention Association, Business of Creative and Event Management Association, and Thai Exhibition Association to design courses in Thai language that meet national standards in order to enhance skill standards of Thai entrepreneurs, especially in different regions, to tackle international competition. For example, the Thailand Incentive Travel Professional -TITP, the Event Professional. There are also two other courses under formulation, including professional exhibition and professional conference.Second, the development of international occupational standards involves the import of international certifications under the copyright of international MICE associations. For example, the Certified in Exhibition Management, which is the copyright and certified by the International Association of Exhibitions and Events – IAEE. Currently, there are 147 certified professionals or more in Thailand, ranking the 1st in ASEAN and the 3rd in Asia, respectively. There is also the Certified Incentive Travel Professional, under the copyright of the Society of Incentive Travel Excellence –SITE, in which there are 138 certified professionals or more in Thailand, ranking the 1st in Asia. Furthermore, the Sustainability Event Professional is also available under the copyright of the Events Industry Council – EIC, which has produced up to 126 certified Thai specialists and is the largest number, making Thailand rank atop among all countries. The Certified Meeting Professional, under the copyright of Meeting Professionals International – MPI, has currently registered 13 certified specialists or more in Thailand. “Our collaboration with prominent associates to advance the skill standard development project for MICE professionals of all levels, which is now in decent progress, serves as a key force that drives Thai MICE to fly higher with stability and sustainability.” concluded Mr. Chiruit.

TCEB TO SPOTLIGHT 4Ms IN GLOBAL MICE MARKET, OPENING CURTAIN OF ‘ITCMA&CTW 2019’

TCEB is moving fast to rock global MICE market, spotlighting the 4Ms at the IT&CMA and CTW Asia-Pacific 2019 with the aim to attract more business meeting groups into Thailand across all segments. It is expected that the movement will generate 57,000 million baht in 2020. Meanwhile, TCEB has joined hands with MICE Cities and entrepreneur in 5 cities to activate MICE measures for the environments, eyeing to cut down waste volume by 50% to soar as sustainable MICE cities. Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed about the direction for the expedition of MICE in 2020 that TCEB has prioritised the enhancement national competitiveness and eyed to raise MICE as a national agenda by focusing on establishing collaboration that leads to sustainable MICE development. “Today, the world is changing at the ultra-fast pace owing to digital technology, trade wars, economic depression, inflation and natural disasters. These have inevitably and thoroughly affected economy, politics and society. To expedite MICE to achieve the goals, it is therefore necessary to seek collaboration on both national and international levels. We can expect our operations to yield maximum efficiency with lowest costs, while also remaining competitive and surviving with sustainability.”On the occasion that Thailand will be hosting the IT&CMA and CTW Asia-Pacific 2019, which is Asia Pacific’s premiere annual MICE trade show that serves as a business arena for regional meetings and incentives opportunities, TCEB will use this opportunity to highlight the marketing strategy designed for meetings and incentives in 2020 to the eyes of domestic and international MICE entrepreneurs who join the tradeshow. TCEB’s prime strategy concentrates in market and sales promotional campaigns, alongside the initiation of collaboration with marketing partners. Thai MICE entrepreneurs will be brought to participate in global MICE tradeshows to initiate business negotiation. In this year, the connection with new associates will focus on the participation of local entrepreneurs who are particularly from potential cities. Exchanges of opinion will be encouraged more, including the holding of “An Afternoon with MI…” event with associates who are MICE executives, including hotels and MICE venues, to discuss opportunities in product development, joint marketing or sales promotional activities, as well as co-operation to attract new events into Thailand. Main target of Meetings & Incentives (MI) market will remain TCEB’s primary markets, which include MICE travellers from the ASEAN+6 countries (China, India, Japan, Korea, Australia and New Zealand) and the USA, having Europe as the secondary market. New market will be expanded to countries in the Eastern Europe. The so-called 4Ms market and sales promotional activities designed by TCEB will include the provision of extension in support and co-hosting of campaigns with associates to reach different targets, including meetings groups travelling to potential cities (Meet Now); the large-sized meetings group (Meet Mega); the meetings group with conformity to Thailand 4.0 policy (Meet Smart), and the meetings group with sustainable activities (Meet sustainable 2020). These groups will be offered privileges, including the special MICE Lane at the airport, cultural performance, souvenirs and conditional supporting budget of up to 1 million baht. In 2020, TCEB expects that the number of foreign MICE travellers entering into Thailand will reach 1,386,000, which can generate 105,600 million baht of revenue. The number of MICE travellers from meetings and incentives market is estimated at 762,000, which can generate the revenue of 57,000 million baht. TCEB President further said that besides the goal to enhance the nation’s image and Thailand’s readiness to host international events, as well as to improve local MICE ecosystems with the spirit of volunteering for five key provinces to become sustainable MICE cities; Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen, TCEB announced the collaboration in 4 dimensions. First, the development of potentiality, knowledge, alongside training and information dissemination. Second, the promotion of venues and MICE organisers. Third, the provision of support for sustainable events and for MICE venues to earn sustainable standards. Fourth, the monitoring and evaluation of tangible sustainability of MICE businesses. This year, TCEB’s first campaign for these 5 MICE Cities is the “Zero Plastic Events”, which determines the number of plastic bottles used in meeting facilities across all MICE Cities to reduce by 50% or from as high as 17,345,674 to 8,672,837 within one year. For this reason, TCEB has joined forces with 5 MICE Cities to hasten the cutback of plastic bottle uses in meetings, seminars and exhibitions to be held in MICE Cities. The initiation will be campaigned in 3 ways, including 1) The use of glass bottle which suits short meetings that last 1-2 days basing on current water consumption of 1 bottle per 2 delegates; 2) The use of reusable bottle which suits meetings that extend beyond one day and fits well as a souvenir that can be brought along with while attending the meetings; 3) The use of water cooler which suits meetings of all types as delegates can bring their own bottle or use the prepared drinking glass. Plastic or paper glass is banned. “If the operations goes well as planned, the number of plastic bottles will be reduced as estimated, which is 638 Tonnes of carbon dioxide equivalent or equal to planting 70,226 trees. Costs can be lowered by 30,000,000 baht. TCEB is confident that this collaboration is another milestone of unification towards bringing Thai MICE towards sustainability and enabling Thai MICE to meet the standards and recognition as Asia’s leading MICE destination.” concluded Mr. Chiruit. For 18 consecutive years, IT&CMA and CTW Asia-Pacific 2019 has been hosted in Thailand, and will continue to be hosted in Thailand until 2020. This year, the event will be running from 24-26 September 2019 at Bangkok Convention Centre of the Centara Grand at CentralWorld Hotel. It is expected that 3,000 delegates from 61 countries worldwide will be participating. TCEB has designed and set up the Thailand Pavilion for 69 Thai MICE entrepreneurs to conduct business matching with international buyers. Also, prominent Thai and international hospitality companies will be joining business matching, as well as meetings and incentives service businesses. Spanning across 600 square metres.This year, the event will highlight new MICE innovations, which are the MICE Intelligence Centre as the heart of knowledge and updates of MICE in the form of digital files and e-Books which are systematically stored in the e-Library as the source that serves studying and disseminating of MICE data for all MICE associates and entrepreneurs; the BIzCONNECT application that notifies users of all types of MICE events in Thailand for all lifestyles and all target groups with information and activities featured in each event, plus registration and ticketing functions in one application. Additionally, the Thai MICE Connect was designed as a platform that stores precise and complete information in MICE products and services nationwide which will be launched in October as Thailand’s first and most comprehensive E-Marketplace for MICE businesses.

TCEB Launches “Virtual Meeting Space” Supporting MICE Entrepreneurs to Keep Business Alive

TCEB Launches “Virtual Meeting Space”Supporting MICE Entrepreneurs to Keep Business Alive TCEB launches the “Virtual Meeting Space” project, providing support for MICE entrepreneurs to keep their business alive by running business events online and re-skilling their manpower via virtual platform. Another project “COVID-19 Free Meetings” will support MICE venue to upgrade their safety and health standards. The two projects are in response to the spread of the COVID-19 and global lockdown, which put physical events and activities to a halt. Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that as a government agency, TCEB has initiated and will implement the two projects as part of the government’s economic relief measures, which will benefit MICE entrepreneurs and workforce, such as tax reduction, extension of tax filing period, higher tax deduction, reducing interest rate for debt, soft loan, extension of electricity bill payment, wage compensation, etc. “The COVID-19 pandemic has caused the postponement and cancellation of MICE events worldwide. Online or virtual platform has become an alternative for events that can ensure business survival. Thai entrepreneurs need to adapt themselves to such business platform. In this respect, TCEB has designed two key projects. The first one “Virtual Meeting Space” (VMS) is to enable Thai MICE entrepreneurs to continue their business and to re-skill their workforce and the other, “COVID-19 Free Meetings”, aims to assist MICE venue operators to upgrade the safety standard of their facilities”. To run “Virtual Meeting Space” or VMS project, TCEB will provide support for holding events on online platform in 3 categories:Webinar – TCEB will support in the preparation and management of this online platform. This includes production and preparation of a studio for LIVE, as well as, technical co-ordination and system monitoring during LIVE. The organizers can run their slide presentation during the meeting session, while interaction to share experiences, discussion with the speaker, Q&A and a poll or survey can be conducted. The session can cater up to 10,000 attendees at a time. O2O (Offline to Online) – This platform caters to exhibitions. TCEB will support in the arrangement and management of online platform for exhibitors, as well as, support for LIVE streaming from either a studio or the organizer’s venue. The support covers sequencing, production, controlling, system monitoring during LIVE streaming and preparation of technical co-ordination. Exhibitors can showcase their activities, products and services as needed. Online payment system is also equipped to boost sales volume.E-Learning Platform – It is an online learning center for MICE entrepreneurs to re-skill or up-skill their workforce. There are six courses run from May to October 2020 by Southeast Asia Center or SEAC on YourNextU platform: 1. Project Management 2. Inter-personnel Skills 3. Management 4. Communication 5. Entrepreneurship and 6. Digital. Learners will receive a certification from TCEB if they complete course requisites. TCEB welcomes application from 250 MICE entrepreneurs. The VMS project will begin in May 2020 onward. For enquiry, please contact MICE Intelligence and Innovation Department, TCEB, at E-mail: vms@tceb.or.th For the second project, “COVID-19 FREE Meetings”, TCEB will provide 30,000 baht subsidy for each MICE premise to formulate plans and prepare tools that fit the measures in the screening and prevention of COVID-19 stipulated by the Ministry of Public Health. For example, the installation of body temperature monitoring system, the screening of body temperature before participation, the screening of delegate’s timeline, the preparation of hand-washing points and alcohol dispensers, the practice of social distancing, etc. The project aims to help the venues gain confidence in their health and safety measures from the clients. To be eligible for the support of this project, the venue must be certified with Thailand MICE Venue Standard (TMVS) or hotel entrepreneurs must be members of Thai Hotel Association (THA). TCEB forecasts that the project will be able to support up to 216 MICE venues nationwide under the 6,480,000 baht budget. COVID-19 FREE Meetings project will be running from April to June 2020. Enquiry and registration for support can be made with MICE Capabilities Department, TCEB, at E-mail: MICEstandards@gmail.com “Apart from the two projects, TCEB has set up TCEB COVID-19Information Center to serve as a communication center during this critical period. The center will monitor, compile, examine and assess the information, especially the impacts of the disease on MICE industry, and produce recommendations for the industry. The second task of the center is to update the situation, especially government’s rules, regulations and announcements, and publicise them to the industry so that they are kept abreast of the development that may impact their business and plans.” concluded Mr. Chiruit. #####For further information, please contact: Corporate Image and Communication Department Thailand Convention and Exhibition Bureau (Public Organization) Ms. Parichat Svetasreni Tel: +66 2 694 6009 Email: parichat_s@tceb.or.thMs. Kwanchanok Otton Tel: + 662 694 6000 Email: kwanchanok_o@tceb.or.thVisage CompanyMs. Yuphaporn Lertsattakit Tel: + 662 616 6749- 50

TCEB Launches Campaign to Strengthen MICE Entrepreneurs in Response to COVID-19 Outbreak

TCEB Launches Campaign to Strengthen MICE Entrepreneurs in Response to COVID-19 Outbreak Bangkok, 20 April 2020 — Thailand Convention and Exhibition Bureau or TCEB has announced two projects focusing on digital-based MICE services and health safety standard. The first called “Virtual Meeting Space” (VMS) will help MICE entrepreneurs run business events online and re-skill their employees via virtual platforms. The second, called “Simple Ways to Prevent the Spread of COVID-19 in Your Meetings and Events”, offers MICE venue owners and operators an incentive to upgrade their safety and health standards. The two projects are in response to the business disruptions brought about by COVID-19 and lockdown measures worldwide. According to Chiruit Isarangkun Na Ayuthaya, TCEB President, the COVID-19 pandemic has caused the postponement and cancellation of MICE events worldwide. Amidst the tough times, online or virtual platforms have become an alternative for events that can ensure business continuity. Thai entrepreneurs need to adapt to such business platforms. In this respect, TCEB has designed two key projects. The first – “Virtual Meeting Space” (VMS) – is aimed at enabling Thai MICE entrepreneurs to continue operating their business and to re-skill their employees. Under VMS, TCEB will support three categories of virtual meetings:Webinar – TCEB will provide support in the preparation and management of this online platform, including the preparation and set-up of a studio for live streaming, as well as technical co-ordination and system monitoring during live streaming. Organisers can run slide presentations during the session, enable interaction between participants and speakers, or conduct a Q&A or poll. Such sessions can cater up to 10,000 attendees at a time.O2O (Offline to Online) – This platform is for trade exhibitions. TCEB will support the arrangement and management of O2O platforms for exhibitors, as well as live streaming” from either a studio or the organiser’s venue. This includes sequencing, production, controlling, system monitoring during live streaming and technical preparation. Exhibitors can showcase their activities, products and services as needed. An online payment system can also be installed to boost sales.E-Learning Platform – This is a platform for MICE entrepreneurs to re-skill or up-skill their employees through six learning courses conducted by Southeast Asia Center (SEAC) on its YourNextU platform: 1. Project Management 2. Inter-personal Skills 3. Management 4. Communication 5. Entrepreneurship and 6. Digital. These courses are available to 250 users from May to October 2020. Learners will receive a certificate from TCEB if they complete the course requisites. TCEB welcomes application from all MICE entrepreneurs. For the second project, “Simple Ways to Prevent the Spread of COVID-19 in Your Meetings and Events”, aims to assist MICE venue operators to upgrade the safety standard of their facilities”. TCEB will provide a 30,000-baht subsidy for each MICE venue to formulate and implement COVID-19 screening and prevention measures as stipulated by the Ministry of Public Health. Examples of these measures include the screening of body temperature before participation, the screening of a delegate’s travel history, the preparation of hand-washing guidelines and supply of alcohol-based sanitisers, and the practice of social distancing. This project aims to equip venues with the enhanced health and safety standards that clients will be demanding. To be eligible for “Simple Ways to Prevent the Spread of COVID-19 in Your Meetings and Events”, a venue must hold a Thailand MICE Venue Standard (TMVS) certification. Hotel applicants must be members of Thai Hotel Association (THA). With an allocation of 6,480,000 baht, the project run from April to June 2020 and will benefit up to 216 MICE venues nationwide. “Apart from the two projects, TCEB has set up the TCEB COVID-19 Information Centre to serve the MICE community during this critical period. The centre’s primary role is to monitor, compile and assess information on the pandemic, especially those that impact our MICE industry, and produce the necessary recommendations. The centre’s secondary role is to update industry members on the COVID-19 situation, such as government rules, regulations and announcements, so that they are kept abreast of the latest developments,” said Mr. Chiruit. #####For further information, please contact: Corporate Image and Communication Department Thailand Convention and Exhibition Bureau (Public Organization)Ms. Parichat Svetasreni Tel: + 662 694 6000 Email: parichat_s@tceb.or.th Ms. Ananta Leekasem Tel: + 662 694 6000 Email: ananta_l@tceb.or.th Mr. Chakrapong Pongwecharak Tel: + 662 694 6000 Email: chakrapong_p@tceb.or.th

TCEB LEADS 32 THAI MICE SUPPLIERS TO IBTM WORLD VIRTUAL MAINTAINING EUROPEAN MARKET WORTH OVER 4 BILLION BAHT, INCENTIVISING THEM TO HOLD POST-COVID EVENTS IN THAILAND

8 December 2020, Bangkok: Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that TCEB is leading 32 Thai entrepreneurs to join Europe’s premier trade show IBTM World Virtual 2020 between 8 and 10 December. The entrepreneurs comprise Thailand Incentive and Convention Association (TICA), one event organiser, six DMCs, 20 hotels, 3 MICE venues and TCEB. “Europe is our priority long-haul market. Pre-COVID 19, European MICE travellers to Thailand reached 1.2 million with the market value of around 4.7 billion baht. Attending the IBTM is therefore an essential opportunity to reach and update the market about Thailand’s COVID prevention measures, marketing campaign of TCEB and services offered by Thai MICE entrepreneurs. They will secure confidence of buyers in choosing Thailand as their future destination.” Before the actual event, TCEB held a hybrid meeting on December 7 at Landmark Hotel for Thai MICE entrepreneurs to learn and familiarize themselves with tools and platform for virtual business meeting on actual operating days between 8 and 10 December. During these three days, Help Desk Center of TCEB is located at Landmark Hotel to provide technical support and facilitation for their virtual business contacts. Mr. Chiruit elaborated that TCEB has the opportunity to inform the European market of Thailand’s success in the prevention of COVID-19, the planned availability of vaccine in Thailand by mid-June next year, World Health Organization’s recognition of Thailand as a role model in the infection handling, Thailand’s stringent hygiene measures that have enabled the full resumption of domestic MICE, and TCEB’s collaboration with the Ministry of Public Health in training MICE personnel to become Medical Control Team who will accompany future incoming groups from overseas. Such development will regain their confidence in Thailand and will emphasize our readiness to hold new normal events. “Moreover, TCEB will promote new support campaign “Ease Up”, which is the collaboration between TCEB and 64 Thai MICE entrepreneurs to offer attractive incentives for future MICE travelers.”, added Mr. Chiruit.#####For further information, please contact: Corporate Image and Communication DepartmentThailand Convention and Exhibition Bureau (Public Organization) Ms. Parichat Svetasreni Tel: +66 2 694 6009 Email: parichat_s@tceb.or.thMs. Kwanchanok Otton Tel: + 662 694 6000 Email: kwanchanok_o@tceb.or.thMr. Chakrapong Pongwecharak Tel: + 66 2 694 6097 Email: chakrapong_p@tceb.or.thVisage CompanyMs. Yuphaporn Lertsattakit Tel: + 662 616 6749- 50

TCEB UNVEILS OVER 50 LEADS AT IBTM WORLD VIRTUAL 2020 UNDERSCORING EUROPEAN MARKET’ S CONFIDENCE IN THAILAND

TCEB UNVEILS OVER 50 LEADS AT IBTM WORLD VIRTUAL 2020UNDERSCORING EUROPEAN MARKET’ S CONFIDENCE IN THAILAND 28 December 2020, Bangkok: Thailand Convention and Exhibition Bureau reported that Thai MICE entrepreneurs successfully gained 52 leads from IBTM World Virtual 2020, underscoring Thailand’s status as an attractive destination and European markets' confidence in the Kingdom. Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, unveiled successful results at the IBTM World Virtual 2020, which TCEB supported Thailand Incentive and Convention Association (TICA) and more 30 Thai MICE entrepreneurs to join in. The Europe’s premier trade show was held as virtual event between 8 and 10 December and attracted more than 700 entrepreneurs and 8,300 attendees from the global MICE industry. At the end of the show, Thai MICE entrepreneurs gained up to 52 leads with 11,800 meeting & incentives travellers and estimated 743.40 million baht in revenue to Thailand. The successful result reflects a positive sign that Thailand continues to be of the preferred destination in the European market. "Europe is our priority long-haul market. By joining in this virtual event, Thai MICE entrepreneurs have a chance to demonstrate their readiness in using new business tools to grow and maintain their customer base. Besides, the event has provided a communication platform for Thai entrepreneurs to directly inform their market on Thailand's Covid-19 performance, the ease of travel restriction, and TCEB's marketing promotional tools, which will enhance MICE traveller's confidence in choosing Thailand as a destination for MICE events in the future.” Mr. Stephen Sinsap, Cluster Director of Sales – MICE at Bangkok Marriott Marquis Queen’s Park, said that the most anticipated thing at the event is to maintain strong relationship with customers in different parts of the world. One of the challenges is deciding on the right trade show to attend. Therefore, the event organiser's credibility is significant. This virtual event enables MICE suppliers to approach customers and directly introduce business contacts without pre-scheduling appointment. It widens the opportunities for business talks and reaching new customers. “The support from TCEB is very much appreciated as MICE operators, hoteliers, DMCs (Destination Management Company), and service providers in the industry are seeking help to overcome the challenging time. Through financial backing and the opportunity to join this trade event, operators have gained consumer insights and confidence in the business outlook. Thailand remains a desired destination among European clients due to the country’s noted services, great attraction, and a value for money.” Mr. Napat Watthanasan, Senior Sales Manager at the Peninsula Bangkok, said that customer retention is now a priority, especially when travel restriction remains in effect. By joining this virtual event, the hotel has a chance to promote awareness of its business' readiness to resume service with the clients when the situation is back to normalcy. “The virtual event allows us to simultaneously meet many clients, similar to the on-ground trade show. The most important thing we have learned from this event is that clients from the US and European countries still prefer Thailand. Also, MICE travellers have confidence in Thailand's COVID-19 control measures, and the country remains among top destinations where people wish to travel to once the pandemic ends.” Mr. Bryan Lee, Senior Sales Manager at Conrad Bangkok, said that IBTM World Virtual 2020 gathered buyers from Europe and America, which are the hotel's primary markets. The virtual event provided a platform for the hotel to maintain a business relationship with clients. Also, feedback from clients is a boost for MICE operators' confidence. European and American customers said they have confidence in Thailand's public health measures and would choose to travel to Thailand as soon as the situation allows as the destination offers good value for money.#####For further information, please contact: Corporate Image and Communication Department, Thailand Convention and Exhibition Bureau (Public Organization) Ms. Parichat Svetasreni Tel: 02 694 6000 Email: parichat_s@tceb.or.th Ms. Ananta Leekasem Tel: 02 694 6000 Email: ananta_l@tceb.or.thMr. Chakrapong Pongwecharak Tel: 02 694 6000 Email: chakrapong_p@tceb.or.thVisage Company Ms. Yupaporn Lertsattakit Tel: 02 616 6749-50

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