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PHUKET JOINS HAND WITH TCEB, PROMOTING PHUKET AS “MICE CITY OF ANDAMAN” Phuket to become a MICE City in Thailand

Phuket/ 26 April 2013 - Phuket and the Thailand Convention & Exhibition Bureau (Public Organization) or TCEB today held the first seminar on “Phuket – Towards Sustainable MICE City” where more than 100 representatives from public and private sectors and media in Phuket and neighbouring provinces joined together to learn more about how to enhance Phuket’s capability to become the hub for meeting, incentive, convention and exhibition (MICE) industry in the southwestern coast provinces. Interesting successful cases from other countries were also shared.Mr. Maitree Intusut, Phuket Governor, said, “Phuket province views that creating and adding more values for tourism industry is crucial to achieve sustainable growth for Phuket and the neighbouring provinces. We have formulated the 4-year development plan for the island to become the centre and the dream destination of visitors worldwide. Under the “Charming Andaman” direction, Phuket has developed the “4Ms” strategy. The first M is “MICE” under which tourism products and services should be further developed to support MICE industry that has unique characteristics. The second M is “Marine” where comprehensive marine industry, both for trade and tourism, will be in focus. The third M emphasises on “Manpower” as it is necessary for us to cultivate human resource by increase people’s capability and skills to support the growing tourism industry. The last M stands for “Medical Hub” which has high growth potential.“With the 4Ms strategy, Phuket will be further developed based on its strength as a favorite tourist destination and a business centre of the South. So far, we have introduced several development projects, such as marina and travel boat service promotion, cultural tourism development with focus on museums and local architecture and MICE business. We aim to leverage on Phuket’s positioning as a business and trading hub enabling to enhance economic and social development in the provinces on the Andaman Sea coast. This seminar is our concrete action in announcing our commitment to take Phuket to another level as Thailand’s new world-class MICE destination,” said Mr. Intusut.Mrs. Supawan Teerarat, TCEB’s Exhibition Director, said, “Phuket is one of the four active MICE cities in Thailand. Phuket and TCEB signed an MoU in 2009 to develop the province into a MICE City.“Phuket possesses potential strengths to become a successful MICE City. As a charming island and a favorite tourist destination in the Andaman Sea, Phuket has very good transport infrastructure, hotels and accommodations, meeting and conference venues as well as activities that best address specific needs of MICE travelers. In 2012, Phuket’s MICE industry value is as high as 4,820 million baht, which is second to Bangkok. Out of this, 4,725 million baht is contributed by international MICE activities and the remaining 95.66 million baht is from domestic MICE activities. In terms of number of events, Phuket hosted 788 events last year, which attracted 79,862 visitors, including 59,066 foreign MICE travelers and 20,796 Thai MICE travelers.TCEB plans to promote Phuket as a MICE destination with good connection worldwide through a campaign to raise awareness among target group. Focus will be on six key selling points that address different needs of MICE customers as follows:1. Adventure activities2. History and culture3. Experience and knowledge4. Green travelling and sustainable meeting5. Corporate social responsibility6. Luxury travel destination“Phuket will be the core of the Andaman Cluster, comprising Phuket, Phang Nga, Krabi, Trang and Ranong. It will be the spearhead in lifting the MICE industry of the Andaman Cluster to the world level. The government, operators, media and everyone else have to participate in setting goals and concrete marketing plan to make Phuket the MICE destination. The seminar today will not only provide information and understanding on MICE and Phuket’s strategic direction, but also allow us to hear from concerned parties their views and recommendations. This is a good jump start for us all to move forward together. TCEB is ready to support Phuket in achieving its goal,” said Ms. Teerarat.Phuket’s Potential as a MICE CityPhuket is one of the southern provinces with the highest economic potential. It has a large population of 353,847 and GDP per capital of 324,385 baht, which is the highest in the southern region and ranks 10th in Thailand.In terms of facilities and infrastructure, Phuket is second to none. The Phuket International Airport ranks second in terms of traffic after Suvarnabhumi Airport. It can accommodate 10 flights per hour. In 2012, the Phuket International Airport handled 9,446,000 passengers and 60,457 domestic and international flights. At present 46 airlines provide direct flights to Phuket from Asia, Oceania and Europe.There are 636 hotels, including three- to five-star hotels, on the island with a total of 37,543 rooms plus another 20,000 resort and bungalows.Phuket earlier hosted many mega events, such as Phuket International Boat Show (PIMEX), APEC, The 15th Congress of Asia Pacific Blood and Marrow Transplantation (APBMT2010), World Congress of Malacology 2010, ICWEE 2011 : International Conference on Water, Energy and Environment, The 8th Congress of Asian Pacific Society of Atherosclerosis and Vascular Diseases (APSAVD 2012) and 2012 Amway China annual meeting. Phuket also welcome attendants of the International Rotary Convention 2012.# # #For more information please contact:Thailand Convention & Exhibition BureauMs. Arisara ThanuplangTel: +66 2 694 6095Email: arisara_t@tceb.or.thMr. Sumet KanchanapanTel: +66 2 694 6096Email: sumet_k@tceb.or.th

TCEB JOINS HANDS WITH KHON KAEN TO HOLD “Domestic MICE MART”AIMING TO ENCOURAGE MEETINGS AND EXHIBITION MARKET.

Khon Kaen : 12 June 2014 – Thailand Convention & Exhibition Bureau or TCEB, together with Khon Kaen Province, are announcing the implementation of the 4-year Provincial Development Model highlighting key strategy in enforcing Khon Kaen as a complete MICE City. Heralding the province’s very first “Domestic MICE MART”, the event is expected to ensure business matching as well as attract meetings and exhibitions for which will in turn encourage circular economy in the northeastern.Mr. Nopparat Maythaveekulchai, president of TCEB, disclosed that, “With the economic slowdown resulting from domestic and international factors, TCEB realised the potentials of domestic MICE market and strongly believes it is a key mechanism which could encourage both regional and local economy. Khon Kaen is one among five MICE Cities that is fully equipped with transportation, MICE-related services and its role as the region’s centre. Respectively, the aforementioned readiness of Khon Kaen has brought us and the province to sign the agreement last year under the mutual goal to drive Khon Kaen’s MICE industry forward.In this year, TCEB concentrates more on dynamic marketing and sales activities with the launch of the 1st Domestic MICE Mart in Khon Kaen. The event was designed to allow MICE entrepreneurs to showcase their domestic MICE products and services. Notably, the event will highlight the pooling of buyers from public and private sector; state enterprise; local administration; occupational associations; private organisations, and etc., while the sellers will comprise of MICE entrepreneurs, such as convention centre, accommodation, tour agent, event organiser, restaurants and souvenir stores within the province. Both buyers and sellers will enjoy opportunities for direct business negotiation. Apart from Khon Kaen, the 1st Domestic MICE Mart will be held in other cities, such as Pattaya and Phuket.“Khon Kaen is considered a MICE City with true readiness, especially in terms of excellent cooperation from public and private sectors located in town. These include Khon Kaen Province, City Munipical, Khon Kaen University, Chamber of Commerce, Tourism Council of Thailand, TAT Khon Kaen and Tourist Business Association Khon Kaen. All affiliates are eager to make Khon Kaen a strong MICE City for future connection with the GMS. After the agreement signing with the province was completed, TCEB has brought several events into Khon Kaen, such as the I-SAN Book Fair, Food-Restaurant & Equipment Show and the regional conference of Thai Chamber of Commerce on CLMV. Further, the bureau also assisted in the improvement of Khon Kaen Silk Festival by adding elements necessary for international trading in the GMS for which is harmonious with the positioning of the province that serves as strategic point of the East-West Economic Corridor: EWEC. Khon Kaen will benefit from maximum use of ground transportation required for the holding of exhibitions and investment of surrounding provinces and neighbouring countries. Hence, the encouragement of MICE market will escalate service sector and advance businesses related to MICE, automatically, Currently, TCEB is working on the development model of Khon Kaen MICE City, branding and creating MICE selling points for Khon Kaen. In this part, the bureau has joined pact with Khon Kaen Universityand the timeframe was meant to finish by September. Besides, the bureau supports the development of MICE Intelligence, or the province’s MICE database system, in order to compile information useful for the support and advancement of MICE market to serve future business competition. Khon Kaen Governor Kamthorn Thawornsathit revealed about the direction on the betterment of Khon Kaen’s MICE industry that, “From now on, the future of Khon Kaen’s MICE will be fulfilled in harmony with the 4-year Provincial Development Model (2014-2017) implementing under the vision “Khon Kaen, The Liveable City, Soaring as ASEAN’s Metropolitan”. The movement will involve 3 main missions as follows: 1. Create strong community and happy residents; 2. Grow as a liveable city and as the model of integrated provincial administration development and 3. Support the city towards becoming the centre of GMS in terms of economic, transportation and human resources,” “The province’s development model has mapped out the direction for rapid creation of business opportunities in 3 dimensions, including rural, urban and international. MICE industry will be key mechanism in driving the betterment of urban segment for which the concentration will be vested in assisting and facilitating business and investment, as well as reducing side effects from urban growth.”Khon Kaen Province recently signed the agreement of cooperation with TCEB in the empowerment of MICE industry in Khon Kaen or making the province the newest MICE City. Last year, the province has assigned particular working group for the advancement of MICE. The 6 groups include meeting and exhibition team, urban development and infrastructure team, security team, tourism team, public relations team, and consultant and MICE human resources development team. Furthermore, the province also joined hands with TCEB, Tourist Business Association and hotels in Khon Kaen in representing the province as the host for global MICE events.In the future, the province has planned to connect with key tourist destinations, including Singapore and Nanning. Successful tourism model, such as those of Singapore, will be adapted with tourism development of Khon Kaen. New tourist destinations will be added with cooperation from Khon Kaen University. For example, the Kalapapreuk Park at the Prem Tinsulanonda Camp Reservoir has been constructed with 19,999 plants grown. Other attraction sites in the province will also be revamped, while all over the city will be garnishing with the province’s signature plants, rajapruek or golden shower, in order to showcase wonderful image and beautiful landscape of the province. New and unique attractions will be created through various creative ways, too. In 2015, a photo contest to hunt for the most beautiful or largest rajapruek will be held, while smartphone application featuring the database of Khon Kaen will be launched to allow tourists and MICE travellers a convenient access to information on Khon Kaen.“The province believes TCEB will be our advisor who helps us discover an ideal way in enforcing Khon Kaen as a complete MICE City. MICE industry is still new to us. Private sector and local entrepreneurs may lack experience in MICE marketing.” concluded Mr. Kamthorn. # # #AppendixThe 2013’s MICE statistics of Khon Kaen remarked the number of MICE travellers at 688,000 which generated more than 600 million baht. TCEB expected that the “Domestic MICE MART” will be able to draw around 200 attendees that comprise of 100 who are buyers, private organisations, government sector, local administration and visitors from neighbouring provinces and another 100 attendees who are buyers from lodging industry, convention and northeastern MICE entrepreneurs. Business negotiations may reach 300 appointments, while successful transactions may total at 100 or equal to 16,680,000 baht in business value. Consequently, the foreseen figures will make the number of D-MICEtravellers reach the expected target at 4,502,406 or equal to 2 per cent increase. The D-MICE market value will grow to 13,291 million baht or equal to 4 per cent rise in revenue. TCEB remains strong in the betterment of D-MICE with the mission to escalate Thailand’s market position as Asia’s quality MICE market.In the past year, Khon Kaen was appointed as the host for many large-scale conferences, such as the 2013 academic conference of the Ministry of Public Health with 4,000 attendees and The 6th International Conference on Educational Research held by the Faculty of Education, Khon Kaen University, with 800 attendees. As well, exhibitions also attracted event organisers and visitors from both Khon Kaen and nearby provinces. According to the 2013’s data, number of visitors totalled at 4,717 per day. For further information, please contact:Corporate Communications Division,Thailand Convention and Exhibition Bureau (Public Organization) Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.th Mr Pishnu Plaikaew Tel: +66 2 694 6000 Email: pishnu_p@tceb.or.th Ms. Kanokwan Kadeedaeng Tel : + 662 694 6006 Email : kanokwan_k@tceb.or.th

TCEB JOINS HANDS WITH PHUKET TO BUILD ANDAMAN MICE CLUSTER

HIGHLIGHTING ‘LUXURY INCENTIVES’ TO PENETRATE QUALITY MICE MARKETPhuket, 1 August 2014 – The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB is stepping up its MICE promotion plan in Phuket, in line with the new tourism promotion scheme for the Andaman. At the heart of the plan is a ‘cluster destination’ strategy focusing on the luxury incentives market, while also capturing the high-quality meetings and incentives.The 1st Domestic MICE Mart in Phuket is expected to elevate the province to become ASEAN’s leading MICE City.Mr Nopparat Maythaveekulchai, president of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed that, “In line with TCEB’s bold 2014-2018 Andaman tourism development plan, advancement of MICE in Phuket will be achieved using a three-pillar approach, including the development of infrastructure, the development of tourism and natural conservation, and the development of human resources and marketing promotion capabilities. All three pillars will be underpinned by TCEB’s three key strategies: Win, Promote and Develop.“In driving Phuket’s MICE market this year, TCEB’s Win and Promote Strategies will see Phuket position as a ‘Luxury Incentives Island’ to penetrate into the meetings, incentives and conventions markets. Sales will be made by a cluster of Andaman destinations which encompass the picturesque locations of Phuket, Krabi, Phang Nga, Ranong and Trang. The strengths of each province will be highlighted to attract high-quality MICE target groups, while close collaboration between numerous bodies will elevate Phuket to become ASEAN’s leading MICE City. TCEB’s operations will be seamlessly integrated with both the tourism promotion development plan and the new branding scheme, which works towards the development of the Eastern Andaman Coastal Community (Phuket, Phang Nga, Krabi, Trang and Ranong) an innovative regional cooperation program for economic development. This cluster is designed to promote Thailand’s southern corridor in preparation for AEC integration, and in order to boost Thailand’s competitive advantages in global tourism and trade,” said Mr Nopparat.To kick-off the program, TCEB has joined hands with Phuket Rajabhat University in the implementation of the Develop Strategy by establishing a provincial MICE database, developed for the first time in the province. In conjunction with this, a unique ‘Coach the Coaches’ workshop will also be held for the first time in the region in order to boost the capabilities of MICE human resources and promote understanding of MICE at all levels, from youth, to entrepreneurs outside the MICE industry, to MICE entrepreneurs. All groups are poised to benefit from thorough preparation to serve businesses and expansion of the Thai MICE sector after full integration of the AEC next year.TCEB continues to empower Thailand’s MICE industry through strategic business matching. The bureau is assisting domestic MICE entrepreneurs to directly reach target customers via the 1st Domestic MICE Mart, to be held for the first time in Phuket. The event will encompass 50 sellers, including hotels, convention venues, business event organisers and tour agencies, and 60 buyers from the public and private sectors, as well as associations. The event will also showcase Thailand’s top five MICE Cities, including Bangkok, Chiang Mai, Pattaya, Khon Kaen and Phuket, as well as MICE seminars for the general public. The 1st Domestic MICE Mart is expected to bring more than 37.5 million baht of revenue into Phuket, attracting 6,000 MICE travellers.In 2013, Phuket welcomed around 1.2 million MICE travellers, generating 1,033.20 million baht in revenue. This outstanding performance was achieved by hosting numerous renowned events, including the Sun Hope conference with 1,400 attendees from China, and PIMEX (The Phuket International Boat Show) with 4,000 delegates. The momentum continued in 2014, with Phuket winning many large-scale events, such as Castrol Rio at Asia FIFA 2014 (BP Castrol) with 1,050 international attendees and The 29th International Technical Conference on Circuits/Systems Computers and Communications (ITC-CSCC) 2014 with 600 joiners. Overall, TCEB foresees 2 per cent growth of the domestic MICE market in 2014. The number of MICE travellers is estimated to reach 4,502,406, while revenue will increase 4 per cent to 13,291 million baht.“As the Pearl of the Andaman, Phuket stands ready to serve a burgeoning MICE industry. Many government infrastructure investment projects are set to emerge, including the construction of an international convention centre; the improvement of a large commercial pier at Makham Bay; and an upgraded ‘Smart Airport’ initiative via an enhanced management structure at Phuket Airport. Further improving infrastructure to serve the tourist market and MICE events in the Andaman region will help to boost MICE sales in Phuket and other provinces, united under one comprehensive ‘cluster destination’ package. This will ultimately elevate Phuket to its rightful place as ASEAN’s leading MICE City,” concluded Mr Nopparat.# # #For further information, please contact:Corporate Communications Division,Thailand Convention and Exhibition Bureau (Public Organization)Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.thMr Pishnu Plaikaew Tel: +66 2 694 6000 Email: pishnu_p@tceb.or.thMs Kanokwan Kadeedaeng Tel: + 662 694 6006 Email: kanokwan_k@tceb.or.thMs Kwanchanok Otton Tel: + 662 694 6096 Email: kwanchanok_o@tceb.or.th

TCEB JOINS UNWTO TO HOST ASEAN CONFERENCE ON MICE

28 September 2016, Bangkok: The Thailand Convention and Exhibition Bureau or TCEB organises the ASEAN Conference on MICE in Collaboration with UNWTO to enable a dialogue aimed at leveraging knowledge and policy exchange, and driving regional ties towards the mutually beneficial goal of accommodating MICE travellers from around the globe. The bureau is also committed to the 10-Year ASEAN Tourism Strategy (2016-2025) as a framework to enable sustainable growth, and empower Thailand's position as a high quality MICE destination.Mr Nopparat Maythaveekulchai, President of TCEB said that, "Promotion of the Thai MICE industry in line with the 20-Year National Strategic Plan (2017-2036) prioritises collaboration among ASEAN member countries and world-leading organisations. Since 2015, TCEB has become as affiliate member of the World Tourism Organisation (UNWTO) to establish connections and be part of a global network, stimulating support for the MICE sector. For the first time in Thailand, the ASEAN Conference on MICE in Collaboration with UNWTO is being held as part of the ASEAN strategy to provide a platform to help raise awareness and showcase the important role the MICE industry plays in the region among ASEAN leaders. The inaugural conference will also provide opportunities for exchange of knowledge and experience, bridging connections and collaboration in ASEAN, especially to improve the quality and standard of infrastructure and facilities to accommodate the needs of MICE travellers from around the globe, right here in Southeast Asia. Additionally, the activity, which will draw more than 270 delegates from public and private organisations as well as MICE operators from across the region, will help promote Thailand as a high quality MICE destination in ASEAN."Ms Wiparat Tharateerapab, Director of Government and Corporate Affairs, TCEB, revealed that the vision for The 10-Year ASEAN Tourism Strategy (2016-2025) is “By 2025, ASEAN will be a quality tourism & MICE destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable, inclusive and balanced tourism development, so as to contribute significantly to the socioeconomic well-being of ASEAN people.” To work towards the vision, TCEB has equipped the Thai MICE industry with preparedness in two directions:To Enhance The Competitiveness of ASEAN As A Single MICE Destination by 1) Intensify Promotion And Marketing; 2) Diversify Tourism Products; 3) Attract MICE Investments; 4) Raise Capacity and Capability of Tourism Human Capital; 5) Implement and Expand ASEAN MICE Standards for Facilities, Services And Destinations; 6) Implement and Expand Connectivity and Destination Infrastructure; and 7) Enhance Travel FacilitationTo Ensure That ASEAN Tourism Is Sustainable And Inclusive such as 1) Upgrade Local Communities and Public-Private Sector Participation in the Tourism Value Chain; 2) Ensure Safety and Security, Prioritize Protection and Management of Heritage Sites; and 3) Increase Responsiveness to Environmental Protection and Climate Change.For the first time in Thailand, the ASEAN Conference on MICE in Collaboration with UNWTO is held as part of the ASEAN strategy to provide a platform to help raise awareness and showcase the important role the MICE industry plays in the region among ASEAN leaders. The inaugural conference will also provide opportunities for exchange of knowledge and experience, bridging connections and collaboration in ASEAN, especially to improve the quality and standard of infrastructure and facilities to accommodate the needs of MICE travellers from around the globe, right here in Southeast Asia. Additionally, the activity, which will draw more than 270 delegates from public and private organisations as well as MICE operators from across the region, will help promote Thailand as a high quality MICE destination in ASEAN."To drive the MICE sector, TCEB can be beneficial to the ASEAN Strategy's regional direction of helping identify policy, targets, and strategic directions in line with regional dynamism. Previously, Thailand has worked closely with the ASEAN MICE Working Group in a wide variety of ways, but our proudest moment as a nation was at the 43rd Meeting of ASEAN Tourism Ministers in Manila, the Philippines, where the ASEAN MICE Venue Standard, was included as part of the 10-Year ASEAN Tourism Strategy, and Thailand was appointed to help drive the standardisation. The ASEAN MICE Venue Standard was developed out of the Thailand MICE Venue Standard, which was the world's first standard dedicated to MICE venues. Moreover, we are looking forward to collaborating to move ASEAN MICE forward, ranging from marketing and promotions, to product and service development, to capability building among MICE professionals. ASEAN member countries have to work together to achieve our mutual goals in each of these areas," Mr Nopparat concluded.As host of the World Tourism Day in Thailand on 27-28 September 2016, TCEB cordially invited a top executive from the UNWTO, Mr Xu Jing, Regional Director for Asia and the Pacific to provide opening remarks, which underlined that the meetings industry in the last several decades helped speed up growth of the global tourism sector effectively, while stimulating the world economy through job creation, revenue generation, and investments. Moreover, the meetings industry also helped encourage travel all year round, as well as foster opportunities for professional networking and knowledge exchange.Reflecting the fast-growing facets of the MICE industry in this region, Mr Xu Jing also disclosed that by 2018, ASEAN will be able to welcome more than 12 million MICE visitors, out of a total of 119 million travellers from around the globe. The ASEAN Conference also served as a platform to help enable a dialogue aimed at leveraging knowledge and policy exchange, and driving growth within the region. Additionally, the UNWTO also plans to release the second edition of the Asia-Pacific MICE Industry Report in the near future.The ASEAN Conference on MICE in Collaboration with UNWTO is scheduled for 28 September 2016, with key attendants including Mr Xu Jing, Regional Director for Asia and the Pacific, UNWTO, and Mr Igor Stefanovic, representative from UNWTO, who will be presenting a special session on the Role of Accessibility towards Competitive Advantage on MICE. Panel discussions with well-respected speakers from Thailand and around the world will also be held, including Dr Porametee Vimolsiri, Secretary-General of the Office of the National Economic and Social Development Board, Ms Karen Bollinger, CEO of Melbourne Convention Bureau, and Mrs Janet Tan-Collis, President of Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS).# # #For further information, please contact: Corporate Communications Division,Thailand Convention and Exhibition Bureau (Public Organization)Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.thMs Kanokwan Kadeedang Tel: + 662 694 6006 Email: kanokwan_k@tceb.or.thMs Titiwanlaya Thaimongkolrat Tel: + 662 694 6103 Email: titiwanlaya_t@tceb.or.thMs Kwanchanok Otton Tel: + 662 694 6096 Email: kwanchanok_o@tceb.or.thMs Paniyada Mulalin Tel: + 662 694 6091 Email: paniyada_m@tceb.or.th

TCEB’s Mighty MICE Drives At EEC is Effectively Boosting Economic Growth

As Thailand is resuming her large-scale investment projects to develop sustainable economic growth, the Thailand Convention and Exhibition Bureau (Public Organization), TCEB, sees the opportunity to support the development through its strenuous efforts to promote the exhibitions industry right at the Eastern Economic Corridor (EEC) region.As a new large-scale investment project, EEC emerges to allow Thailand to lay the foundation for a new era of prosperity. It sets its sights on new and unprecedented levels of development. The three eastern provinces of Chachoengsao, Chon Buri and Rayong are designated as the site for the development of ten targeted industries. Of them, five industries are existing ones with great potential (first S-curve) and the five others are the industries of the future (new S-curve).There are eight implementation programs to ensure that the development of EEC is just and sustainable. They cover:infrastructure developmenttargeted industries developmenthuman resource, education, research and technology developmenttourism development and promotionnew city and community developmentbusiness hub and finance hub developmentpublic relations and mass engagementagriculture, irrigation and environmentMr. Chiruit Isarangkun Na Ayuthaya, President of TCEB disclosed that “TCEB supports the development of EEC and has initiated its Eastern MICE Corridor (EMC) project for the purpose. TCEB has launched the “EMC3 Model” to pave the way for the rise of the Eastern Mice Corridor in Thailand. Besides, it has invited members of the media from across the world to witness the preparedness and capacity of exhibition facilities in EEC. The proactive initiatives not only attract business travelers in the region to EEC but also place Thailand in the forefront of Southeast Asia’s MICE industry.”TCEB is developing the exhibition industry into an instrument to boost trade and investment, promote business networking and partnerships and encourage the exchange of knowledge related to the ten engine-of-growth industries. This will in turn further strengthen EEC, the most vital project in the Thailand 4.0 scheme that has captured the attention of the world to this rising trade and investment destination of Southeast Asia.“TCEB’s promotion of the exhibition and MICE industry in EEC aims to attract conferences, conventions and exhibitions as well as MICE-related investment to EEC. With the new “EMC3 Model”, TCEB is elevating the exhibition and MICE industry in Chachoengsao, Chon Buri and Rayong provinces through simultaneous and extensive developments across all facets as well as integrated marketing, which will bring about a rapid advancement of the region,” said Chiruit.Aimed at transforming EEC into Thailand’s new MICE promotion area, the EMC3 Model is spearheaded by six major projects set for implementation from 2019 to 2022. The projects are aimed at:enabling EEC to accommodate the MICE industrypromoting bidding for rights to host international conferences, conventions, exhibitions and mega-events in EECestablishing the ASEAN MICE Institute to offer MICE accreditation services, disseminate MICE-related knowledge and provide MICE labor skill testsnurturing an ecosystem conducive to the MICE industry through close collaboration among the government, private businesses and educational institutionspromoting investments in EEC’s MICE infrastructureencouraging community involvement by including local tourist attractions and products in the development of the MICE industry.The promotion of exhibition industry in the EEC is a part of zoning strategies that aims to attract exhibition as well as MICE-related business to the area. Further equipping the EEC with the capabilities to accommodate exhibition industry to pave the way for the EMC promoting bidding for the rights to host international trade fairsThailand has hosted several key exhibitions related to the 10 S-Curve industries namely CPhI South East Asia 2019, InfoComm SEA and ANDTEX 2019 and many more scheduled to enhance the economic zone in the near future.These projects will enable the exhibition industry to play important roles along with economic development projects in advancing the Thai economy.

Thailand shows full commitment in sustainable development to win the right to host Expo 2028 Phuket Thailand

23 February 2023: Team Thailand convened the Thailand Symposia “Experience The Future of Life” at the Pavillon Gabriel – Potel et Chabot, Paris, France to ensure member countries of the Bureau International des Expositions (BIE) of the Kingdom’s commitment to host Expo 2028 Phuket Thailand and making it a success. The Symposia featured a deep focus on the core value of the Expo under the theme “Future of Life: Living in Harmony, Sharing Prosperity”. It aims to promote innovative and collaborative solutions towards the sustainable future through Phuket Declaration and other key deliverables of the Expo. To affirm the country’s commitment to sustainable development and environmental conservation, the Symposia showcased Thailand’s success stories in such commitment, how it will shape the Expo in Phuket, including Phuket’s capacity and readiness to help the Expo achieve the goal.Dr. Atchaka Sibunruang, a representative of Thailand Candidature Committee and Chairman of the Board of Thailand Convention & Exhibition Bureau or TCEB, who led Thailand Team, reaffirmed Thailand’s commitment and readiness by highlighting the Thai cabinet’s approval of the budget for the expo, a sign of full support of the Thai government and a collective demonstration of support from the private or business sector in Thailand. To lend weight on the proposed theme, she put into spotlight leading ranking of Thailand on sustainable development on international stage and stated that Thailand is fully prepared to be the platform for all countries to engage in dialogues and foster solutions through co-creation and collaboration for the benefits of global citizens at the Expo and beyond.To exemplify sustainable development on environmental front, Mr. Chankit Chamnivikaipong, a professional cinematographer and a founder of ThaiWhales Website, told the audience of his experience and his work in the conservation of whales in the Gulf of Thailand and the conservation of leatherback turtles in Andaman Sea of Thailand. He emphasised that whales and leatherback sea turtles are key indicators of ocean and healthy environment. People should not be the only specie that survives on the planet. Each individual needs to find that passion to care for and live in harmony with nature to pave the way for a sustainable and resilient future living for all.For the showcase of sustainable development on social front, Dr. Veerathai Santiprabhob, Secretary-General of Mae Fah Luang Foundation under Royal Patronage and Former Governor of the Bank of Thailand, illustrated the case study of the royal Doi Tung Development Project (DTDP) in Chiang Rai Province in the north of Thailand. The project has come a long way, from an Alternative Development project aiming to replace drug crops and address the arid land to become a Sustainable Alternative Livelihood Development project providing alternative cash crop and reforestation for the ethnic groups residing in the area. The project has proved a success of Thailand’s sustainability journey with the crops being a brand marketable in both Thailand and overseas. This is due to the fact that the project has regarded people as the greatest asset or it has been implemented with people-centred approach, followed by environmental sustainability and conservation, and economic growth. Termed The Mae Fah Luang model, this approach is not limited to remote regions of Thailand but has been shared with its neighbouring and other countries as well, such as Myanmar and Afghanistan. The model’s key factor is to promote self-sufficiency and sustainability for the target communities within the region. Phuket’s representative, Mr. Bhummikitti Ruktaengam, President of Sustainable Tourism Development Foundation and Advisory Chairman Phuket Tourist Association, highlighted the upgrade of land, air and water transport infrastructure capacity in Phuket and, importantly, the island’s sustainability master plan and sustainable activities, including 3 projects in the pipeline focusing on individual carbon offset, food before waste project and low carbon destination. In this connection, he stressed that the legacy of the Expo is not merely a matter of the maximisation of the physical building but a focus on implanting sustainable living. He emphasised that with its ongoing comprehensive infrastructure and connectivity, Phuket has moved from sustainable tourism to sustainable destination and is dedicated to serving as a global platform to advocate global solutions. Mr. Yossapon Boonsom, a representative of the architect group responsible for site design and development, expressed his confidence that the Expo in 2028 firmly stands as the perfect platform to demonstrate the future way of life that human can co-exist with nature harmoniously, without leaving anyone behind. The development of the site, thus, deliberately focuses on the sustainability model where people, planet and prosperity are the essential groundwork in transforming threats into opportunities, passion into collaboration, intangible into tangible approaches towards sustainable future of life.In conclusion, Mrs. Phantipha Iamsudha Ekarohit, Deputy Permanent Secretary, Ministry of Foreign Affairs of Thailand, reiterated Thailand’s absolute commitment to UN Sustainable Development Goals and, thus, the Expo 2028 Phuket Thailand will deliver meaningful progress towards sustainable development and leading humanity to a sustainable future of life for all. Thailand will also prioritise inclusive participation by all countries and people through the provision of support that cover all participation costs throughout the entire process for developing countries to participate in the Expo. On top of that, tailor-made benefits, for instance, capacity building workshops, educational programmes and scholarships will also be offered to participating countries to enable post-expo partnerships, paving the way for future and long-term cooperation.

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