TCEB’s annual high-profile event helps drive Thailand towards becoming Asia’s Top MICE destination

The Thailand Convention and Exhibition Bureau (TCEB) recently successfully staged the Thailand MICE Forum 2019 and for the first time brought together leaders of the world’s top MICE organisations under one roof in Bangkok, helping to drive Thailand towards its goal of becoming Asia's top MICE destination.

In just its third year, the event attracted leaders of the world’s most prominent MICE associations including Mr. Philip Eidsvold, President, The Society for Incentive Travel Excellence (SITE); Mr. Senthil Gopinath, Chief Executive Officer, International Congress and Convention Association (ICCA); and Mr. Kai Hattendorf, Managing Director and CEO, The Global Association of the Exhibition Industry (UFI). They joined Thai entrepreneurs to share their viewpoints on how to strengthen Thailand’s competitiveness amid the global trends.

Top guest speakers, which totalled 18 in all, included Ms. Yumiko Iwata, CMP, Director Convention Promotion at Chiba Convention Bureau who spoke on the topic of Digital Optimization for Smart Hospitality, Tokyo Olympic 2020', Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention and Exhibition Bureau (TCEB) on the topic of 'Move Beyond MICE “Open”'. Thailand’s key business sectors, including the Dusit Thani Group, Siam Piwat and ThaiBev, also exchanged ideas during a special session on the 'Customer First Experience Creation for Business Events’.

TCEB staged the event under the theme of 'Thailand’s Opportunity: Asia’s Top MICE Destination' to serve as a platform to create awareness and enthusiasm for Thai entrepreneurs to collaborate and seek new opportunities together. The event attracted 637 participants.