14 September 2015 – Thailand Convention and Exhibition Bureau (TCEB) by Meetings and Incentives Department recently hosted educational trip for 11 leading MICE agencies from China in order to reiterate and bring back confidence on Thailand’s readiness as a business events destination in the region.
China MICE fam trip 2015 showcases 5-day itinerary which is suitable for Chinese incentive program combining the 2 cities, Bangkok and Hua Hin. Delegates arrive at Bangkok’s Suvarnabhumi Airport from Shanghai, Guangzhou, and Shenzen by Thai Airways International, TCEB’s co-partner for the trip. All are welcomed by TCEB’s VIP fast track which facilitates them through immigration formalities. The program allows delegates to experience first-hand variety of meeting venues and facilities, off-site dining options, Thai cooking class as team building, Thai SPA and CSR program to help elephants, while shopping programs cannot be left out, Chinese delegates also enjoy shopping spree at latest shopping mall – EM District and night market - ASIATIQUE River Front in Bangkok and Hua Hin’s Cicada night shopping market.
China is Thailand’s top source market for MICE in terms of visitor number especially for corporate meetings and incentive travels. However, Chinese MICE travelers are not only high in volume, but they are also inclined towards quality products and services nowadays. TCEB is, therefore, offering Hua Hin as a quality destination in response to the new demand from Chinese market.
Using Thai cooking class as team building – cooking Som Tum (Thai Papaya Salad)
Business matching during the program