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TCEB JOINS HANDS WITH PHUKET TO BUILD ANDAMAN MICE CLUSTER

HIGHLIGHTING ‘LUXURY INCENTIVES’ TO PENETRATE QUALITY MICE MARKETPhuket, 1 August 2014 – The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB is stepping up its MICE promotion plan in Phuket, in line with the new tourism promotion scheme for the Andaman. At the heart of the plan is a ‘cluster destination’ strategy focusing on the luxury incentives market, while also capturing the high-quality meetings and incentives.The 1st Domestic MICE Mart in Phuket is expected to elevate the province to become ASEAN’s leading MICE City.Mr Nopparat Maythaveekulchai, president of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed that, “In line with TCEB’s bold 2014-2018 Andaman tourism development plan, advancement of MICE in Phuket will be achieved using a three-pillar approach, including the development of infrastructure, the development of tourism and natural conservation, and the development of human resources and marketing promotion capabilities. All three pillars will be underpinned by TCEB’s three key strategies: Win, Promote and Develop.“In driving Phuket’s MICE market this year, TCEB’s Win and Promote Strategies will see Phuket position as a ‘Luxury Incentives Island’ to penetrate into the meetings, incentives and conventions markets. Sales will be made by a cluster of Andaman destinations which encompass the picturesque locations of Phuket, Krabi, Phang Nga, Ranong and Trang. The strengths of each province will be highlighted to attract high-quality MICE target groups, while close collaboration between numerous bodies will elevate Phuket to become ASEAN’s leading MICE City. TCEB’s operations will be seamlessly integrated with both the tourism promotion development plan and the new branding scheme, which works towards the development of the Eastern Andaman Coastal Community (Phuket, Phang Nga, Krabi, Trang and Ranong) an innovative regional cooperation program for economic development. This cluster is designed to promote Thailand’s southern corridor in preparation for AEC integration, and in order to boost Thailand’s competitive advantages in global tourism and trade,” said Mr Nopparat.To kick-off the program, TCEB has joined hands with Phuket Rajabhat University in the implementation of the Develop Strategy by establishing a provincial MICE database, developed for the first time in the province. In conjunction with this, a unique ‘Coach the Coaches’ workshop will also be held for the first time in the region in order to boost the capabilities of MICE human resources and promote understanding of MICE at all levels, from youth, to entrepreneurs outside the MICE industry, to MICE entrepreneurs. All groups are poised to benefit from thorough preparation to serve businesses and expansion of the Thai MICE sector after full integration of the AEC next year.TCEB continues to empower Thailand’s MICE industry through strategic business matching. The bureau is assisting domestic MICE entrepreneurs to directly reach target customers via the 1st Domestic MICE Mart, to be held for the first time in Phuket. The event will encompass 50 sellers, including hotels, convention venues, business event organisers and tour agencies, and 60 buyers from the public and private sectors, as well as associations. The event will also showcase Thailand’s top five MICE Cities, including Bangkok, Chiang Mai, Pattaya, Khon Kaen and Phuket, as well as MICE seminars for the general public. The 1st Domestic MICE Mart is expected to bring more than 37.5 million baht of revenue into Phuket, attracting 6,000 MICE travellers.In 2013, Phuket welcomed around 1.2 million MICE travellers, generating 1,033.20 million baht in revenue. This outstanding performance was achieved by hosting numerous renowned events, including the Sun Hope conference with 1,400 attendees from China, and PIMEX (The Phuket International Boat Show) with 4,000 delegates. The momentum continued in 2014, with Phuket winning many large-scale events, such as Castrol Rio at Asia FIFA 2014 (BP Castrol) with 1,050 international attendees and The 29th International Technical Conference on Circuits/Systems Computers and Communications (ITC-CSCC) 2014 with 600 joiners. Overall, TCEB foresees 2 per cent growth of the domestic MICE market in 2014. The number of MICE travellers is estimated to reach 4,502,406, while revenue will increase 4 per cent to 13,291 million baht.“As the Pearl of the Andaman, Phuket stands ready to serve a burgeoning MICE industry. Many government infrastructure investment projects are set to emerge, including the construction of an international convention centre; the improvement of a large commercial pier at Makham Bay; and an upgraded ‘Smart Airport’ initiative via an enhanced management structure at Phuket Airport. Further improving infrastructure to serve the tourist market and MICE events in the Andaman region will help to boost MICE sales in Phuket and other provinces, united under one comprehensive ‘cluster destination’ package. This will ultimately elevate Phuket to its rightful place as ASEAN’s leading MICE City,” concluded Mr Nopparat.# # #For further information, please contact:Corporate Communications Division,Thailand Convention and Exhibition Bureau (Public Organization)Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.thMr Pishnu Plaikaew Tel: +66 2 694 6000 Email: pishnu_p@tceb.or.thMs Kanokwan Kadeedaeng Tel: + 662 694 6006 Email: kanokwan_k@tceb.or.thMs Kwanchanok Otton Tel: + 662 694 6096 Email: kwanchanok_o@tceb.or.th

TCEB’s Mighty MICE Drives At EEC is Effectively Boosting Economic Growth

As Thailand is resuming her large-scale investment projects to develop sustainable economic growth, the Thailand Convention and Exhibition Bureau (Public Organization), TCEB, sees the opportunity to support the development through its strenuous efforts to promote the exhibitions industry right at the Eastern Economic Corridor (EEC) region.As a new large-scale investment project, EEC emerges to allow Thailand to lay the foundation for a new era of prosperity. It sets its sights on new and unprecedented levels of development. The three eastern provinces of Chachoengsao, Chon Buri and Rayong are designated as the site for the development of ten targeted industries. Of them, five industries are existing ones with great potential (first S-curve) and the five others are the industries of the future (new S-curve).There are eight implementation programs to ensure that the development of EEC is just and sustainable. They cover:infrastructure developmenttargeted industries developmenthuman resource, education, research and technology developmenttourism development and promotionnew city and community developmentbusiness hub and finance hub developmentpublic relations and mass engagementagriculture, irrigation and environmentMr. Chiruit Isarangkun Na Ayuthaya, President of TCEB disclosed that “TCEB supports the development of EEC and has initiated its Eastern MICE Corridor (EMC) project for the purpose. TCEB has launched the “EMC3 Model” to pave the way for the rise of the Eastern Mice Corridor in Thailand. Besides, it has invited members of the media from across the world to witness the preparedness and capacity of exhibition facilities in EEC. The proactive initiatives not only attract business travelers in the region to EEC but also place Thailand in the forefront of Southeast Asia’s MICE industry.”TCEB is developing the exhibition industry into an instrument to boost trade and investment, promote business networking and partnerships and encourage the exchange of knowledge related to the ten engine-of-growth industries. This will in turn further strengthen EEC, the most vital project in the Thailand 4.0 scheme that has captured the attention of the world to this rising trade and investment destination of Southeast Asia.“TCEB’s promotion of the exhibition and MICE industry in EEC aims to attract conferences, conventions and exhibitions as well as MICE-related investment to EEC. With the new “EMC3 Model”, TCEB is elevating the exhibition and MICE industry in Chachoengsao, Chon Buri and Rayong provinces through simultaneous and extensive developments across all facets as well as integrated marketing, which will bring about a rapid advancement of the region,” said Chiruit.Aimed at transforming EEC into Thailand’s new MICE promotion area, the EMC3 Model is spearheaded by six major projects set for implementation from 2019 to 2022. The projects are aimed at:enabling EEC to accommodate the MICE industrypromoting bidding for rights to host international conferences, conventions, exhibitions and mega-events in EECestablishing the ASEAN MICE Institute to offer MICE accreditation services, disseminate MICE-related knowledge and provide MICE labor skill testsnurturing an ecosystem conducive to the MICE industry through close collaboration among the government, private businesses and educational institutionspromoting investments in EEC’s MICE infrastructureencouraging community involvement by including local tourist attractions and products in the development of the MICE industry.The promotion of exhibition industry in the EEC is a part of zoning strategies that aims to attract exhibition as well as MICE-related business to the area. Further equipping the EEC with the capabilities to accommodate exhibition industry to pave the way for the EMC promoting bidding for the rights to host international trade fairsThailand has hosted several key exhibitions related to the 10 S-Curve industries namely CPhI South East Asia 2019, InfoComm SEA and ANDTEX 2019 and many more scheduled to enhance the economic zone in the near future.These projects will enable the exhibition industry to play important roles along with economic development projects in advancing the Thai economy.